Market Navigator-Competitive Intelligence Tool

Example

Identifying key players, market shares, and strategic initiatives in the smart home devices market.

Scenario

A company planning to introduce a new smart home device uses Market Navigator to understand the competitive landscape, highlighting key competitors, their market share, recent product launches, and strategic partnerships.

Example

Evaluating entry strategies, potential barriers, and customer segmentation for the Southeast Asian e-commerce market.

Scenario

An e-commerce business uses Market Navigator to assess the feasibility of expanding into Southeast Asia, including analysis of local consumer behavior, regulatory environment, and competitive e-commerce platforms.

Example

Analyzing impacts of supply chain disruptions on the electronics industry and identifying mitigation strategies.

Scenario

In response to global supply chain disruptions, a consumer electronics manufacturer uses Market Navigator to explore the impact on their operations and to benchmark against industry practices for managing such crises.

Example

Benchmarking product features and pricing strategies in the cloud services industry.

Scenario

A cloud services provider uses Market Navigator to compare its offerings and pricing with competitors, identifying gaps and opportunities for differentiation to gain a competitive edge.