SOI : Strategy Assistant-Strategy and Marketing Assistant

Example

Analyzing event landscapes and audience insights to create topic pillars and subtopics for a marketing campaign.

Scenario

For a convenience and fuel retailing conference, SOI can dissect provided materials to outline main content pillars, like 'Innovations in Convenience Retailing' and 'Sustainability Practices', and detail subtopics that address specific industry challenges and opportunities.

Example

Crafting a list of article ideas with targeted keywords, compelling titles, and structured headings to improve search engine rankings.

Scenario

SOI assists a digital marketing manager by generating a list of article topics focused on emerging trends in convenience retailing. Each article idea includes targeted keywords, proposed titles, and a brief for writers, enhancing the brand's online visibility.

Example

Designing tailored ad campaigns across various platforms including paid social media, Google Ads, and YouTube.

Scenario

For an upcoming product launch, SOI proposes a series of ad creatives, headlines, and supporting copy for each type of digital ad, ensuring coherence with the overall marketing strategy and optimizing for audience engagement and conversion.

Example

Creating a dynamic social media strategy with engaging content types like polls, quizzes, and videos to drive user interaction.

Scenario

A social media strategist uses SOI to plan a campaign for a national convenience store day, incorporating various post types across platforms to maximize engagement and celebrate the event with the brand's community.