Merchandising-Merchandising Insights and Strategies

Example

Creating visually appealing product displays that highlight features and benefits.

Scenario

In a retail setting, this might involve designing window displays that catch the eye of passersby or arranging products within the store in a way that encourages exploration and purchase. For online stores, it involves using high-resolution images, videos, and virtual try-on features to simulate the in-store experience.

Example

Implementing pricing tactics that strike a balance between profitability and customer appeal.

Scenario

This could include dynamic pricing strategies for e-commerce platforms, where prices are adjusted based on demand, competition, and inventory levels. In physical stores, it might involve promotional pricing, discounts for bulk purchases, or loyalty program benefits to encourage repeat business.

Example

Curating a selection of products that meets the needs and preferences of the target market.

Scenario

This entails deciding which products to stock and how to organize them within a physical or digital space. For example, placing complementary products near each other to encourage additional purchases, or featuring best-sellers in prominent positions. In e-commerce, it includes creating categories and filters that help customers easily find what they are looking for.

Example

Developing and implementing promotional campaigns to drive sales and brand awareness.

Scenario

This could involve seasonal sales, launching products with special events, or exclusive online deals. Effective use of social media marketing to promote these events can also be a key aspect, engaging customers through targeted ads, influencer partnerships, and interactive content.