Pardot Classic Pro-Advanced Email Automation

Example

Automatically sending a series of personalized emails based on the recipient's behavior, such as opening an email or visiting a webpage.

Scenario

A technology company uses email automation to send a welcome series to new subscribers, followed by targeted content based on the interests they've shown in their website activity.

Example

Assigning numeric values to leads based on their engagement and profile data to prioritize them for sales.

Scenario

An education service provider uses lead scoring to identify which prospective students are most engaged with their content and ready to talk to an admissions counselor, improving their conversion rates.

Example

Creating customized landing pages and forms to capture lead data and trigger automated marketing workflows.

Scenario

A healthcare company creates a landing page for a new wellness program, using forms to gather interest and trigger personalized follow-up campaigns to nurture these leads.

Example

Syncing marketing data with Salesforce CRM to provide sales with insights into lead behavior and campaign interactions.

Scenario

A financial services firm integrates Pardot with Salesforce to ensure that sales representatives have access to real-time data on prospect activities, enabling more informed conversations and follow-ups.