BrandCore® - The Smooth Strategy Start-Strategic Brand Differentiation

Example

Identifying and amplifying a skincare brand's commitment to all-natural ingredients.

Scenario

In a market saturated with beauty products, BrandCore® assists a skincare brand to emphasize its use of organic, all-natural ingredients. Through targeted messaging and branding, the brand successfully distinguishes itself from competitors, appealing to health and environmentally conscious consumers.

Example

Choosing the 'Creator' archetype for a new digital design tool company.

Scenario

For a company launching an innovative design tool, BrandCore® identifies the 'Creator' archetype to position the brand as a facilitator of creativity and innovation. This approach helps the brand to resonate with its target audience of designers and creatives, emphasizing the tool's potential to revolutionize their workflow.

Example

Crafting a campaign for a fitness app that emphasizes community and personal growth.

Scenario

To promote a new fitness app, BrandCore® develops a communication strategy that highlights the app's focus on building a supportive community and encouraging personal growth. This resonates with users looking for more than just a workout tracker, but a holistic health companion.

Example

Reinforcing a coffee brand's unique cold brew process in its marketing materials.

Scenario

BrandCore® assists a coffee brand in articulating the uniqueness of its cold brew process, which uses a proprietary method to enhance flavor. By focusing on this USP in all marketing materials, the brand successfully captures the attention of coffee aficionados seeking a superior cold brew experience.