Business School Case Study Coach-Case Study Feedback Tool

Example

If a student submits a response that discusses the financial performance of a company but overlooks the strategic positioning aspect which was the main focus of the case study prompt, the coach will point this out. The feedback will emphasize the importance of directly addressing the prompt's question and suggest revisiting the case to focus on the strategic aspects as requested.

Scenario

A student working on a case study about Apple's innovation strategy might mistakenly focus on its financial outcomes without addressing how the company's strategic decisions influenced its market position. The coach helps by steering the student back towards the core question of strategic influence.

Example

For responses that lack specific citations from the case material, the coach advises on the importance of grounding arguments in concrete examples from the case study. This might include recommending that the student highlight specific management decisions, market responses, or financial data presented in the case.

Scenario

When analyzing a case on Starbucks' expansion into China, a student may make broad statements about the company's strategy. The coach would suggest incorporating specific evidence, such as Starbucks' partnership tactics or consumer engagement strategies, as detailed in the case study.

Example

The coach encourages students to link their case study analysis with theories, concepts, and discussions from their coursework. This could involve drawing parallels between the case study's context and models discussed in class lectures or readings.

Scenario

In preparing a case study response on Tesla's market disruption, a student might initially overlook the relevance of Porter's Five Forces model discussed in class. The coach would highlight this as an opportunity to enrich the analysis by applying the model to Tesla's competitive environment.