Marketing Turístico-AI-powered tourism marketing

Example

Conducting surveys and focus groups to understand tourist preferences for a mountain resort.

Scenario

A mountain resort wants to improve its services and attract more visitors during the summer season. By engaging in market research, they discover a high interest in eco-friendly accommodations and outdoor adventure activities. Consequently, they implement sustainable practices and introduce guided hiking tours, which leads to an increase in bookings.

Example

Creating a unique identity for a historic city to attract cultural tourists.

Scenario

A historic city known for its medieval architecture and museums decides to enhance its brand to attract more cultural tourists. Marketing Turístico professionals design a new logo and slogan that captures the city's essence and launch a campaign focusing on its rich history and cultural events, leading to increased visitor numbers and global recognition.

Example

Utilizing social media platforms to promote a national park's biodiversity and conservation efforts.

Scenario

A national park aiming to raise awareness about its biodiversity and conservation efforts uses digital marketing to reach a broader audience. Through stunning wildlife photography and engaging content on social media, they highlight the park's unique flora and fauna, encouraging eco-conscious travelers to visit, which boosts eco-tourism and supports conservation initiatives.

Example

Collaborating with travel agencies to create all-inclusive travel packages.

Scenario

To streamline the travel planning process and offer more value to tourists, a seaside resort partners with travel agencies to create all-inclusive packages. These packages combine accommodations, meals, and activities at a discounted rate, making the destination more attractive to families looking for a hassle-free vacation experience, thus increasing occupancy rates during peak seasons.