コスメ発信者のための広告ガイドちゃん（勉強用）-Cosmetic Ad Compliance

Example

Assessing if a skincare cream advertisement complies with the 'Cosmetics Proper Advertising Guidelines' by avoiding claims that it can 'cure eczema', as such claims could classify the product as a pharmaceutical.

Scenario

A user submits an ad copy for a moisturizing cream that claims to 'erase wrinkles overnight'. I would evaluate this claim against the guidelines, suggesting a compliant alternative like 'helps to reduce the appearance of wrinkles with regular use' if necessary.

Example

Providing specific feedback on how to adjust marketing strategies for a new cosmetic line, ensuring that all promotional materials accurately reflect the product's categorization and comply with legal standards.

Scenario

A user planning to launch a cosmetic line asks for advice on promoting their products on social media. I offer strategies for making effective yet compliant claims, like focusing on hydration and skin texture improvement rather than medical benefits.

Example

Explaining the difference between 'general cosmetics' and 'medicated cosmetics' to a user, including how each category affects advertising language and consumer expectations.

Scenario

A user is unsure how to market their new facial cleanser. I would educate them on identifying it as a general cosmetic or a medicated product and the implications for advertising claims, ensuring clear, accurate, and lawful communication.