Offer Guarantee Advisor-Customized Guarantee Advice

Example

Recommending an unconditional money-back guarantee for an online course on digital marketing to increase enrollments by lowering the risk for first-time students.

Scenario

An online education platform is experiencing low enrollment rates for its new digital marketing course. The advisor analyses the course's structure, price point, and target audience, then suggests implementing an unconditional money-back guarantee within a 30-day period to boost enrollments.

Example

Creating a performance-based guarantee for a weight loss program, promising participants their money back if they don't lose a certain percentage of body weight within a set timeframe, provided they follow the program guidelines.

Scenario

A health and wellness coach offers a new weight loss program but struggles to convince potential clients to sign up due to skepticism about results. The advisor recommends a conditional guarantee that requires participants to adhere to the program's dietary and exercise guidelines, offering a full refund if specific weight loss goals are not met, thereby increasing trust and participation.

Example

Advising a bespoke software development firm to adopt an anti-guarantee policy, emphasizing the custom nature and significant upfront investment in each project.

Scenario

A software development company specializing in custom solutions for large enterprises faces challenges in contract negotiations due to clients' demands for guarantees. The advisor suggests implementing an anti-guarantee stance, clearly communicating the value and uniqueness of the custom solutions and the mutual commitment required, thereby aligning expectations and facilitating smoother contract agreements.

Example

Guiding a B2B service provider in setting up a revenue-sharing model as an implied guarantee to align their success with their clients' profitability.

Scenario

A marketing agency seeks to differentiate itself in a competitive market by offering performance-based services. The advisor helps structure a revenue-sharing model, where fees are tied to the increase in the client's sales, serving as an implied guarantee of the agency's commitment to delivering results, thus attracting more clients willing to engage in long-term partnerships.

Example

Optimizing a high-ticket coaching program's refund policy to include a detailed action-based conditional guarantee, increasing enrollment rates by demonstrating commitment to client success.

Scenario

A business coach offering a high-ticket program struggles with enrollment due to potential clients fearing the investment might not yield results. The advisor proposes a detailed conditional guarantee, requiring clients to complete specific milestones and apply the strategies taught, with a refund option if success metrics are not met, thus reducing perceived risk and encouraging sign-ups.