Estratega Belong - DEI-focused communication analysis

Example

Reviewing and revising a marketing campaign for a fashion brand to ensure the models and messaging reflect gender diversity and body positivity.

Scenario

A fashion brand launches a new product line and uses Estratega Belong to assess the inclusiveness of their campaign. Adjustments are made to include more diverse models and messaging that celebrates all body types, thus aligning the brand more closely with DEI values.

Example

Conducting a workshop on unconscious bias for marketing teams to improve their awareness and practices in creating inclusive content.

Scenario

A company's marketing team undergoes training on unconscious bias. Estratega Belong facilitates this workshop, helping the team understand common biases and how to avoid them in their marketing strategies, thereby improving the inclusivity of their projects.

Example

Advising a company on how to communicate during cultural heritage months, such as Black History Month, without appropriating or oversimplifying culture.

Scenario

A corporate client plans a series of posts for Black History Month. Estratega Belong advises on content strategies that honor the month meaningfully, focusing on collaboration with Black creators and educators, and avoiding superficial engagement that could be viewed as tokenistic.