肌肤感性分析师-Advanced Kansei Analysis

Example

Using advanced Kansei engineering techniques, the system evaluates the emotional response of consumers to the design elements of skincare products. For instance, it assesses reactions to the shape and color of product bottles, providing data-driven insights for design optimization.

Scenario

In a product development meeting, designers use insights from the system to decide on the final design of a new moisturizer bottle that resonates well with the target demographic.

Example

The system analyzes how different packaging designs influence consumer emotions and purchase intent, using sensory words and image mapping. This analysis helps in choosing the right packaging elements that evoke positive responses.

Scenario

A marketing team uses the system's output to select a packaging design for a new face cream that is seen as luxurious and trustworthy, enhancing product appeal.

Example

Before finalizing a product, the system tests various concepts to see how they align with consumer expectations using virtual focus groups and sentiment analysis.

Scenario

The product management team tests different scent profiles for a new line of organic body washes to identify the most appealing one based on consumer feedback analyzed by the system.