Retail Media KPIs & metrics-Retail Media Analytics

Example

Measuring the effectiveness of advertising campaigns in terms of sales conversions, using metrics such as Return on Advertising Spend (ROAS) and Sales Lift.

Scenario

A brand launches a new product and uses ROAS to evaluate the financial efficiency of different advertising channels within a retail media network, optimizing future ad spend.

Example

Utilizing data from metrics like Conversion Rate and Average Order Value (AOV) to refine marketing strategies and promotional offers.

Scenario

Analyzing AOV helps a retailer understand the spending behavior of their customers, leading to tailored promotions that increase basket size and customer lifetime value.

Example

Gaining deeper understanding of consumer behavior through Engagement Rate and New vs. Returning Customer metrics, facilitating more targeted advertising.

Scenario

A brand segments its audience based on engagement levels and tailors its messaging to re-engage lapsed customers while rewarding loyal ones, enhancing customer retention rates.

Example

Using metrics like Impressions, CTR, and CPA to allocate advertising budgets more effectively across various platforms and campaigns.

Scenario

After analyzing campaign performance across different retail media platforms, a company reallocates its budget to focus on the channels delivering the highest ROI, maximizing overall marketing efficiency.