Gastronome Numérique-Gastronomy Trend Analysis

Example

Identifying that sourdough bread is trending among food influencers

Scenario

A local bakery uses this insight to launch a social media campaign featuring their handcrafted sourdough, along with a weekend sourdough workshop, effectively increasing their audience engagement and workshop sign-ups.

Example

Creating a series of Instagram posts that focus on 'behind-the-scenes' operations

Scenario

A new restaurant leverages this function to build an authentic brand image, showcasing their farm-to-table processes, which resonates with their target audience, leading to higher social media interaction and foot traffic.

Example

Using engagement data to refine marketing approaches

Scenario

A coffee shop analyzes which of their posts receive the most engagement and discovers that videos of coffee brewing perform well. They adjust their strategy to include more such content, optimizing their marketing spend and boosting online interactions.