Design Principles-Intuitive Design Guidance

Example

In graphic design, principles like balance and alignment are used to create visually appealing compositions. For instance, a designer might use symmetrical balance to create a formal, organized appearance in a corporate brochure.

Scenario

When designing a company's annual report, the use of alignment and balance ensures that the content is perceived as organized and authoritative, reflecting the company's brand image.

Example

In UI/UX design, principles like consistency and feedback are crucial. Consistency ensures that users have a seamless experience across different parts of an application, while feedback provides users with real-time responses to their interactions.

Scenario

In designing an e-commerce app, consistency in button styles and navigation layouts ensures users easily understand how to interact with the app, while feedback, like confirmation messages after a purchase, reassures the user that their actions were successful.

Example

In branding, principles like hierarchy and contrast ensure that the most important information stands out and is communicated effectively. For example, a promotional poster might use size contrast to make the event's name more prominent than other details.

Scenario

When creating marketing materials, using hierarchy to prioritize the brand message ensures that potential customers receive the intended message clearly and are prompted to take action, like making a purchase or visiting a website.