AI generated advertising aims to change the way people shop with vivid imagery on coolers
TLDRAI technology is revolutionizing in-store marketing by transforming cooler screens into dynamic advertising platforms. CEO Arson Aaki explains that while traditional in-store marketing has been largely static, the integration of AI and digital technology allows for a more personalized and relevant shopping experience. The system works similarly to search engines and streaming services, providing consumers with content that aligns with their interests, dietary needs, and budget constraints. Additionally, the platform offers advertisers valuable insights into the performance of their campaigns and the ability to micro-target their audience. To ensure the displayed ads reflect the actual in-stock items, a Vision AI system is employed to monitor product availability in real-time, enhancing the shopping experience and preventing misleading advertisements.
Takeaways
- 🌟 **Innovative Advertising**: Cooler Screens is using AI to transform in-store advertising, making it more dynamic and relevant to shoppers.
- 📈 **Digitalization of Marketing**: In-store marketing is one of the last areas to be digitized, and Cooler Screens aims to bring the power of digital into the physical shopping world.
- 🛒 **Personalized Experience**: The technology provides personalized content to shoppers, similar to how Netflix or Google offer tailored recommendations.
- 📊 **Performance Tracking**: Advertisers gain insights into the performance of their ads, allowing for better targeting and increased effectiveness.
- 📱 **Dynamic Content**: The AI understands shoppers' interests and provides relevant, appealing content that can help them find products that fit their needs.
- 🏪 **Wider Implementation**: Initially starting in the beverage aisle, the technology has been expanded across the entire store.
- 🔍 **Vision AI**: Cooler Screens has developed a Vision AI system that uses cameras to track in-stock and out-of-stock items, informing both shoppers and brands.
- 📉 **Inventory Management**: The system can alert brands to adjust promotions when certain products are out of stock, preventing competitors from taking over.
- 🤝 **Partnerships**: The company has deals with major advertisers, including Craft Hinds, and is attracting interest from other large food companies.
- 📌 **Relevance to Consumers**: The digitization of cooler surfaces benefits consumers by providing information that is more relevant to their shopping experience.
- 📈 **Incremental Performance**: The technology helps drive incremental performance for businesses by connecting intent with content more effectively.
Q & A
What is the primary goal of using AI in cooler screens in grocery stores?
-The primary goal is to transform in-store marketing by digitizing the traditionally static and analog signage, allowing for dynamic and relevant content to be displayed to shoppers, enhancing their shopping experience and helping them find products that suit their needs.
How does the AI technology behind cooler screens work?
-The AI technology works by understanding the interests of people shopping in the store, similar to how Google or Netflix provides personalized search results or show recommendations. It then displays relevant content on the cooler screens.
What benefits does the digitization of cooler surfaces provide to consumers?
-Digitization provides consumers with dynamic, personalized, and appealing content that can help them find products that align with their budget, dietary needs, or other personal considerations.
How does the company ensure that the ads displayed on cooler screens are relevant to the current stock?
-The company uses a 'Clever Vision AI' system with cameras on the back of the screens that constantly scan the products on the shelf. This allows the system to inform shoppers about what's in stock and what's not, ensuring the displayed ads are relevant to the available products.
What kind of demand is the company hearing from advertisers for this technology?
-The company has over 200 active advertisers on the platform, and they are seeing the value in bringing analog marketing into the digital age. This allows marketers to understand the performance of their advertising buys and connect with micro-segments of consumers more effectively.
How does the technology help retailers and brands connect with shoppers?
-The technology provides a platform for retailers and brands to deliver content that is more relevant to the shopper's interests, which can lead to better engagement and potentially increased sales.
What happens if a shopper sees an ad for an item that is not in stock?
-The 'Clever Vision AI' system can detect when an item is out of stock and adjust the displayed content accordingly, potentially promoting alternative products to ensure the shopper is informed and the brand's presence is maintained.
How does the AI technology differ from traditional paper signage in grocery stores?
-Unlike static paper signage, the AI technology provides dynamic content that can change in real-time based on the shopper's interests and the store's inventory, offering a more engaging and personalized shopping experience.
What are some of the use cases for the 'Clever Vision AI' system?
-The system can be used to promote alternative products when a specific item is out of stock, provide real-time inventory updates, and enhance the overall shopping experience by displaying personalized and relevant advertisements.
How does the technology help in preventing competitors from taking over when a product is out of stock?
-By using the 'Clever Vision AI' system, the technology can quickly switch to promoting similar products from the same brand when one item is out of stock, thus preventing competitors from gaining an advantage.
What is the potential impact of AI-generated advertising on the way people shop?
-AI-generated advertising can significantly change the way people shop by making the shopping experience more personalized, efficient, and engaging. It can help shoppers find products that better suit their needs and preferences, potentially leading to higher customer satisfaction and loyalty.
Outlines
🛒 AI in Retail: Transforming In-Store Marketing
The CEO of Cooler Screens, Arson Aaki, discusses the innovative use of AI to digitize in-store marketing, particularly focusing on coolers and freezers in grocery stores. The technology allows for dynamic, personalized ads that are relevant to the shopper's interests, much like personalized content on Netflix or search results on Google. This digitization enables better connection between shoppers, retailers, and brands, enhancing the shopping experience by providing information that aligns with the shopper's budget, dietary needs, or other preferences.
Mindmap
Keywords
💡AI generated advertising
💡In-store marketing
💡Digitization
💡Dynamic content
💡Relevance
💡Vision AI
💡Stock management
💡Personalized advertising
💡Performance of advertising
💡Micro-segments
💡Physical environment
Highlights
AI is transforming in-store marketing by digitizing coolers and freezers in grocery stores.
CEO Arson Aaki discusses the opportunity to bring digital power into the physical world of shopping.
The technology provides dynamic, relevant content to shoppers based on their interests and needs.
AI-driven cooler screens offer personalized product recommendations similar to Netflix or Google search results.
The digitization of cooler surfaces benefits consumers by making shopping more relevant and efficient.
Over 200 active advertisers are using the platform to understand the performance of their advertising buys.
The system allows marketers to connect with micro segments and drive incremental performance for their businesses.
Clever Vision AI capability uses cameras to scan products on shelves, informing shoppers of in-stock items.
If an item is out of stock, the AI can suggest alternatives to prevent competitors from taking over.
Vision AI provides real-time stock information, similar to online shopping experiences on Amazon.
The technology aims to make in-store shopping as convenient and informed as online shopping.
Innovative AI applications in retail are changing the way consumers interact with products in physical stores.
The CEO emphasizes the untapped potential of in-store marketing for digitization.
AI-generated advertising is expected to revolutionize the shopping experience by making it more personalized.
The technology is designed to be a win-win for both retailers and consumers by enhancing the shopping experience.
AI-driven cooler screens can adapt to consumer behavior, offering a more engaging shopping environment.
The system's ability to track stock levels in real-time ensures that ads are always relevant to what's available.
Arson Aaki highlights the importance of bringing analog marketing into the digital age for better performance tracking.
The integration of AI in cooler screens is a significant step towards the digitization of in-store marketing.
