Adobe Express Beta is INSANE! (25 New Features) @philpallen @AdobeExpress

Phil Pallen
8 Jun 202314:09

TLDRAdobe Express Beta has launched with over 25 new features, making it a powerful tool for content creation, especially for non-designers. Phil Palin, an Adobe Express Ambassador, showcases the new interface and project types, including desktop wallpapers and online newsletters. The platform's speed and template search have been improved, and the resize feature now allows for multi-platform design within a single project. Users can now also create videos, with new editor capabilities for mixed media, and templates for social media like TikTok and Instagram reels. A standout feature is the generative AI, which integrates Adobe Firefly to generate images from text descriptions and apply styles to text. Real-time collaboration is enhanced, and brand kits have been redesigned with more detailed elements. The ability to import and enhance PDFs, Photoshop, and Illustrator files is a significant update for Creative Cloud members. Lastly, the content scheduler has been refreshed for easier social media sharing. The video encourages viewers to try Adobe Express Beta for themselves.

Takeaways

  • 🎉 Adobe Express Beta has launched with over 25 new features aimed at enhancing content creation for both designers and non-designers.
  • 🚀 The new interface is beautifully designed and allows users to choose the type of project they want to create, with a dynamic homepage that changes based on selection.
  • 📚 Users can start projects from their own content, including PDF, Photoshop, and Illustrator files.
  • 🔍 The keyword search function has been improved for finding specific types of templates, making it easier to find the right starting point for a project.
  • ⚡ Adobe Express Beta is significantly faster, allowing for quicker design and template browsing.
  • 🔄 A robust resize feature allows users to create different assets for various platforms, such as flyers and Instagram square posts, within the same project.
  • 🎬 The platform now supports video creation within the same project, enabling the addition of video assets and animation to static images.
  • 📹 Express handles mixed media with a new drag-and-drop editor, offering templates for social media formats like TikTok and Instagram Reels.
  • 🎛 Users have more control over their projects with features like custom timing for individual elements, volume, speed, opacity, and animation controls.
  • 📚 The generative AI features from Adobe Firefly are integrated into Adobe Express, allowing users to generate images from text descriptions and apply styles or textures to text.
  • 🤝 Real-time collaboration is enhanced, with the ability to invite others to work on the same project and leave comments for feedback.

Q & A

  • What is Adobe Express Beta?

    -Adobe Express Beta is an updated version of Adobe Express with over 25 new features aimed at enhancing content creation, particularly for non-designers. It includes a new interface, more project types, and improved speed.

  • How has the home page of Adobe Express Beta changed?

    -The home page of Adobe Express Beta features a new, beautifully designed interface that allows users to choose the type of project they want to create. It is dynamic and changes based on user selection, offering a more personalized experience.

  • What are some of the new project types available in Adobe Express Beta?

    -New project types in Adobe Express Beta include desktop wallpapers, worksheets, Zoom backgrounds, and online newsletters, among others, providing users with a wider range of creative options.

  • How has the speed of Adobe Express Beta improved?

    -Adobe Express Beta is noted to be significantly faster, allowing users to quickly start designing from scratch or choose from a variety of templates.

  • What is the new Resize feature in Adobe Express Beta?

    -The Resize feature in Adobe Express Beta allows users to create different sizes of the same design for various platforms. It also enables the creation of video content within the same project, allowing for a more streamlined design process.

  • How does Adobe Express Beta handle video content?

    -Adobe Express Beta has an enhanced capability for handling video content, with a new editor that supports mixed media, drag-and-drop functionality, and the ability to work with multiple video clips and static images.

  • What are the new generative AI features in Adobe Express Beta?

    -The new generative AI features in Adobe Express Beta include 'Text to Image', which generates images from a detailed text description, and 'Text Effects', which applies styles or textures to text. These features are powered by Adobe Firefly and offer multiple results for customization.

  • How does real-time collaboration work in Adobe Express Beta?

    -Adobe Express Beta allows users to invite others to collaborate in real-time on the same project. Collaborators can be added via email or by sharing a link, and they can provide live feedback and edits within the platform.

  • What updates have been made to Brand Kits in Adobe Express Beta?

    -Brand Kits in Adobe Express Beta have been relocated and redesigned to offer more detail and organization. Users can now host graphic files within their brand and access libraries across multiple Adobe applications.

  • How can users import and enhance PDF files in Adobe Express Beta?

    -Adobe Express Beta allows users to import PDF files, which are then converted into editable Express files. This feature also supports the import of Photoshop and Illustrator files, making it easier for users to work across different Adobe platforms.

  • What is new in the content scheduler of Adobe Express Beta?

    -The content scheduler in Adobe Express Beta has been refreshed with a new design and improved functionality. Users can now easily schedule posts for social media platforms directly from the application.

  • How can users provide feedback on the design in Adobe Express Beta?

    -Adobe Express Beta includes a commenting feature that allows users to tag collaborators and provide feedback directly on the design. This facilitates real-time communication and collaboration.

Outlines

00:00

🎉 Introduction to Adobe Express Beta's New Features

Phil Palin, a brand strategist and Adobe Express Ambassador, introduces the audience to the Adobe Express beta with over 25 new features. He highlights the new interface, dynamic home page, and the ability to start projects from various file types including PDF, Photoshop, and Illustrator. The video promises to walk through these features, emphasizing the tool's suitability for non-designers and its competitiveness with other online design tools.

05:04

🚀 Exploring Adobe Express Beta's Project Types and Editor

The video showcases the variety of new project types available in Adobe Express Beta, such as desktop wallpapers, worksheets, Zoom backgrounds, and online newsletters. It emphasizes the speed and efficiency of the new editor, the improved keyword search functionality within templates, and the robust resize feature that allows for designing assets for different platforms within the same project. The integration of video creation within the platform is also discussed, along with the ability to add animations and stock videos to projects.

10:07

🎥 Advanced Video and Audio Capabilities in Adobe Express

The script details the advanced capabilities of Adobe Express for video and audio editing. It explains how users can add custom timing for individual elements, upload their own audio tracks, or record voiceovers directly within the application. The generative AI features from Adobe Firefly are also introduced, allowing users to generate images from text descriptions and apply styles or textures to text. The video also covers the new collaborative features, enabling real-time collaboration on projects and the ability to comment and give feedback.

🛠️ Enhanced Brand Kits and File Import Capabilities

The video script discusses the updated brand kits in Adobe Express, which now include more detailed brand elements and the ability to host graphic files within a brand. It also covers the new libraries feature that works across multiple Adobe apps, allowing users to access and use their files in various programs. The script explains how users can now import and enhance PDF files, as well as Photoshop and Illustrator files, and the benefits of linked assets for Creative Cloud members.

✨ Updated Scheduler and Invitation to Try Adobe Express

The content scheduler in Adobe Express has been refreshed for easier use, allowing users to schedule posts on various social media platforms directly from the application. The video concludes with an invitation for viewers to try Adobe Express, which is currently in open Beta, and to engage with the creator, Phil Palin, by commenting with any questions. The video is sponsored by Adobe Express, and Phil expresses his pride in being an ambassador for the platform.

Mindmap

Keywords

💡Adobe Express Beta

Adobe Express Beta is a new version of Adobe Express that is currently in open beta, meaning it is available for testing and public use before its official release. The term 'beta' indicates that the software is not yet fully polished but is feature-complete. In the video, it is highlighted for its over 25 new features that enhance the platform's capabilities for content creation, making it a significant upgrade from previous versions.

💡Brand Strategist

A brand strategist is a professional who specializes in creating and implementing strategies to build and strengthen brands. In the context of the video, Phil Palin introduces himself as a brand strategist, implying that he provides practical advice on how to use Adobe Express to build and promote brands effectively.

💡All-in-one Editor

The all-in-one editor refers to a comprehensive tool within Adobe Express that allows users to create and edit various types of content, such as graphics, videos, and social media posts, in a single interface. The video emphasizes the new features of this editor, which make it faster and more robust for handling different project types and asset sizes.

💡Dynamic Homepage

A dynamic homepage is a user interface that changes its content or layout based on user interactions or preferences. In the video, the dynamic homepage of Adobe Express Beta is mentioned as a feature that adapts to the user's chosen project type, providing a personalized and efficient starting point for content creation.

💡Resize Feature

The resize feature in Adobe Express allows users to adjust the dimensions of their design to fit different platforms or formats. This is particularly useful for creating content that needs to be shared across various social media channels, each with its own size requirements. The video demonstrates how this feature has been enhanced in the beta version to be more robust and versatile.

💡Drag and Drop Editor

A drag and drop editor is a user interface element that allows users to move items, such as images or text, within a design by dragging them with the mouse and dropping them in the desired location. The video showcases the new drag and drop editor in Adobe Express Beta, which is described as being particularly user-friendly and allowing for easy animation and adjustment of elements.

💡Generative AI

Generative AI refers to artificial intelligence systems that can create new content, such as images or text, based on given prompts or descriptions. In the video, Adobe Express Beta integrates generative AI features from Adobe Firefly, enabling users to generate images from text descriptions and apply unique styles to text, which is a significant advancement in creative design tools.

💡Collaboration

Collaboration in the context of Adobe Express Beta refers to the ability for multiple users to work together on the same project in real time. This feature is highlighted as being improved in the beta version, allowing for more seamless and efficient teamwork, with the added benefit of live cursor tracking and the ability to leave comments for feedback.

💡Brand Kits

Brand Kits in Adobe Express are pre-designed sets of visual elements, such as logos, colors, and fonts, that represent a brand's identity. The video discusses how Adobe Express Beta has improved the organization and capabilities of Brand Kits, allowing users to include graphic elements and access their brands more effectively across different Adobe applications.

💡Libraries

Libraries in Adobe Express are collections of assets, such as images or design elements, that can be used across multiple Adobe applications. The video mentions that libraries are not just specific to Express but are accessible in other Adobe apps like Photoshop and Illustrator, providing a unified way to manage and use creative assets.

💡Content Scheduler

The content scheduler is a feature in Adobe Express that allows users to plan and schedule the posting of their designs on social media platforms. The video describes the refreshed scheduler in the beta version as being very user-friendly, with an intuitive interface for setting dates, times, and platforms for content distribution.

Highlights

Adobe Express beta is released with over 25 new features.

New beautifully designed interface on the home page.

Ability to choose the type of project to create with dynamic home page options.

Option to start from your own content including PDF, Photoshop, and Illustrator files.

Introduction of new project types like desktop wallpaper, worksheets, and online newsletters.

Speed improvements in Adobe Express beta for faster design creation.

Enhanced keyword search for finding specific content and templates.

New resize feature for creating different asset sizes within the same project.

Ability to create video content within the same project as static images.

Introduction of mixed media and drag-and-drop editor for video content.

New templates for TikTok and Instagram reels with an improved drag-and-drop editor.

Feature to animate static images and add stock video from Adobe Stock.

Advanced controls for video editing including cropping, volume, speed, opacity, and animation.

Integration of Adobe Firefly for generative AI features like text to image and text effects.

Real-time collaboration and commenting features for working on the same project.

Updated brand kits with new capabilities and graphic elements.

Libraries feature that works across multiple Adobe apps.

New recommended fonts feature for intelligent font suggestions based on design.

Ability to import and enhance PDF files, as well as Photoshop and Illustrator files for Creative Cloud members.

Refreshed content scheduler for easy social media posting.

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