Discover ARwall's Budget-Friendly Virtual Production Ecosystem

Joey /// VP Land
29 Apr 202414:44

TLDRARwall introduces a budget-friendly ecosystem for virtual production, making it more accessible and easier for filmmakers. The ARfx product line is designed for prosumers and indie creators, starting under $200. The Studio Box, introduced at NAB, is a key component, costing $32.99 and capable of in-camera effects, LED volume backdrops, green screen, and augmented reality. The ARfx filmmaking suite includes an XR AI filmmaking suite to tackle the cost, expertise, and environment creation challenges in virtual production. The AI component can generate 2D and 3D assets, as well as video assets and music, from simple text prompts. The system is designed to be user-friendly, with a menu similar to a camera or video game, and includes a marketplace for pre-configured scenes. The ARfx app allows for scene discovery, subscription, and purchase, with a smartphone acting as a tracker and TV as the backdrop. The upcoming ARX infinite Studio tool will further streamline the process, offering a comprehensive solution for filmmakers looking to embrace virtual production without the traditional barriers.

Takeaways

  • 🎬 **ARwall's ARfx Product Line**: ARwall introduces ARfx, a budget-friendly virtual production product line aimed at prosumers and indie filmmakers.
  • 💡 **Affordable Entry Point**: The ARfx offers an affordable entry into virtual production, with a starting price of under $200, making it accessible for a wider audience.
  • 📱 **Smartphone and TV as Tools**: The AirFX scene pack allows users to use their smartphones as trackers and TVs as backdrops, starting at $74.99.
  • 🚀 **New Studio Box**: ARwall is releasing the Studio Box at NAB, a device that powers minimum viable virtual production for in-camera effects, starting at $32.99.
  • 🔍 **AI Filmmaking Suite**: ARwall is introducing an XR AI filmmaking suite that addresses cost, expertise, and environment creation in virtual production.
  • 🖥 **Sony Bravia Pro Screen**: A cost-effective screen option for virtual production, with low light reflectivity and good color reproduction, priced at $6700 including stand and installation.
  • 🚀 **User-Friendly Software**: The software is designed to be simple enough for filmmakers to start shooting within an hour, even if they are new to virtual production.
  • 🌐 **AirFX App and Marketplace**: The AirFX app provides a marketplace of pre-configured scenes for purchase, streamlining the setup process for virtual production.
  • 🤖 **AI-Generated Environments**: ARwall's AI technology can generate 2D and 3D assets, including environments, from single view prompts, eliminating the need for real-world environments in creation.
  • 📱 **Mobile Control with ARX App**: An upcoming mobile app will allow users to control virtual production elements remotely through their iOS devices.
  • 📈 **Subscription Models**: ARwall offers subscription models for the AirFX Pro plugin and scene packs, providing access to a range of virtual production tools and environments.

Q & A

  • What is the main focus of the video?

    -The video focuses on discussing the new updates from ARwall regarding their virtual production ecosystem, emphasizing affordability and ease of use for filmmakers.

  • What is the ARFX product line for?

    -ARFX is a virtual production product line designed for prosumers and indie filmmakers who are interested in virtual production but not ready for the professional line.

  • How much does it cost to get started with the ARFX scene pack?

    -The ARFX scene pack costs $74.99, which allows users to start virtual production using their smartphone as a tracker and their TV as the backdrop.

  • What is the main difference between the consumer level and the pro level of ARwall's ecosystem?

    -The main difference is the Studio Box, which is designed for the prosumer and indie ecosystem and is capable of running minimum viable virtual production for in-camera effects.

  • What does the Studio Box offer for virtual production?

    -The Studio Box offers capabilities for in-camera effects, including LED volume backdrops, green screen, and augmented reality, powered by a 4080 super and Too Box Max.

  • How does ARwall's AI component address the challenges in virtual production?

    -The AI component addresses the cost of screens, the need for specialized knowledge in virtual production, and the creation of environments by offering solutions like pre-configured scenes, AI-generated assets, and a marketplace for these scenes.

  • What is the significance of the Sony Bravia Pro screen in the context of the video?

    -The Sony Bravia Pro screen is highlighted as a cost-effective solution for virtual production screens, with a proprietary non-reflective finish that maintains deep blacks and good color reproduction.

  • What is the purpose of the ARFX app?

    -The ARFX app serves as a marketplace and configuration tool for in-camera XR, allowing users to discover, subscribe, or purchase scenes, and run them as compiled real engine environments.

  • How does ARwall's AI technology help filmmakers who are not 3D modelers?

    -ARwall's AI technology, through the AirFX Infinite Studio, allows filmmakers to generate 2D and 3D assets, video assets, and music by providing simple text prompts, without the need for prior 3D modeling expertise.

  • What is the advantage of using the AirFX Infinite Studio for environment creation?

    -AirFX Infinite Studio enables the creation of fully 3D environments from a single 2D view, which is a dramatic improvement over traditional methods that require multiple photos of an environment.

  • How does the AirFX Pro plugin simplify the virtual production process?

    -The AirFX Pro plugin simplifies the virtual production process by providing an easy-to-use interface that does not require users to learn Unreal Editor, allowing them to complete beautiful shots without dealing with complex software.

Outlines

00:00

🎥 Introduction to AR Wall's Virtual Production Updates

The video introduces new developments in virtual production, focusing on how AR Wall's updates are making virtual production more accessible and user-friendly. It highlights sponsorship from Black Magic and Atos for the NAB coverage. The discussion involves Renee from AR Wall, who showcases the ARFX product line designed for prosumers and indie professionals. The ARFX is positioned as an affordable entry point for virtual production, with a starting price of under $200. The video also mentions the AirFX scene pack, which allows users to use their smartphone as a tracker and TV as a backdrop, available for $74.99. The main differences between the entry-level and professional levels are also explained, with a focus on the newly released Studio Box, priced at $32.99, which is capable of running minimum viable virtual production for in-camera effects, LED volume backdrops, green screens, and augmented reality.

05:03

🚀 AI Filmmaking Suite and ARFX Infinite Studio

The video delves into the ARFX filmmaking suite, an XR AI filmmaking suite introduced by AR Wall. It discusses three main challenges in virtual production: cost of screens, the need for specialized knowledge, and the process of environment creation. To tackle these, AR Wall offers solutions such as a Sony Bravia Pro screen at a reduced cost, user-friendly software for quick setup and shooting, and the AirFX app, which provides a marketplace of pre-configured scenes. The app also allows for the creation of custom scenes through a desktop configuration tool. AR Wall also introduces ARFX Infinite Studio, an AI tool that can generate 2D and 3D assets, video assets, and music, catering to filmmakers, cinematographers, and producers who may not have the skills to create these elements themselves. The tool is designed to be intuitive, with a chat agent that remembers user preferences and project details to assist in the creation process.

10:04

📱 ARFX App and Virtual Production Ecosystem Overview

The video provides an overview of the ARFX ecosystem, emphasizing the ARFX app, which serves as a marketplace and configuration tool for in-camera XR. The app allows users to discover, subscribe to, or purchase scenes, and run them as compiled real engine environments using a smartphone for tracking and a smart TV as a backdrop. The presenter demonstrates the app's ease of use and its integration with professional tools. The video also discusses the ARFX Pro plugin, which starts at $1999 per month, and the upcoming release of ARX Infinite Studio, an AI tool for creating custom environments and assets. The presenter recaps the various products, subscriptions, and pricing, including the Studio Box, AirFX Pro plugin, AirFX app subscription, and the mobile app for remote control, positioning AR Wall's offerings as a comprehensive solution for filmmakers looking to integrate virtual production into their work.

Mindmap

Keywords

💡Virtual Production

Virtual production is the use of virtual environments and digital assets in the filmmaking process to create scenes and settings that may be too expensive, dangerous, or complex to film on location. In the video, virtual production is the main theme, with ARwall showcasing updates that aim to make this technology more accessible and affordable for filmmakers.

💡ARwall

ARwall is a company specializing in virtual production technology. In the video, ARwall is introducing new products and updates that aim to revolutionize the way virtual production is done, making it more budget-friendly and user-friendly.

💡ARfx

ARfx is ARwall's virtual production product line designed for prosumers and indie filmmakers. It is positioned as an entry-level solution for those interested in virtual production but not ready for the professional line. The script mentions that ARfx can be started with for under $200, emphasizing its affordability.

💡Studio Box

The Studio Box is a new release by ARwall, designed to run the prosumer and indie ecosystem of virtual production. It is a hardware component that powers in-camera effects, LED volume backdrops, green screens, and augmented reality. The Studio Box is highlighted as a cost-effective solution starting at $32.99.

💡AI Filmmaking Suite

The AI Filmmaking Suite is an XR (Extended Reality) tool introduced by ARwall that integrates artificial intelligence into the virtual production process. It is designed to address three main challenges in virtual production: cost of screens, the need for specialized knowledge, and the creation of environments. The AI component aims to simplify these aspects, making virtual production more accessible.

💡AirFX App

The AirFX App is a marketplace and configuration tool for in-camera XR that allows users to discover, subscribe to, or purchase scenes, and download them to a local device. It simplifies the process of using virtual production scenes by compiling them into a usable format that can be tracked via smartphone and displayed on a smart TV.

💡AirFX Infinite Studio

AirFX Infinite Studio is an AI tool that creates 2D, 3D, video assets, and music for filmmakers. It is designed to solve the problem of custom environment creation by generating assets based on user prompts, which can then be used in virtual production. This tool is significant as it allows for the creation of fully 3D environments from a single 2D image, streamlining the pre-production process.

💡LED Volume Backdrop

An LED volume backdrop is a type of virtual production setup where LED screens are used to create immersive backgrounds for filming. In the video, ARwall demonstrates how their technology can drive these backdrops, providing in-camera effects and enhancing the realism of virtual environments.

💡Green Screen

Green screen is a filming technique that uses a green-colored backdrop to easily separate the subject from the background in post-production. The Studio Box mentioned in the video is capable of supporting green screen technology, offering filmmakers another layer of flexibility in creating virtual environments.

💡XR Filmmaking

XR filmmaking refers to the use of Extended Reality technologies, which include virtual reality (VR), augmented reality (AR), and mixed reality (MR), in the process of creating films. The video discusses how ARwall's products support XR filmmaking, providing tools for creating more interactive and immersive cinematic experiences.

💡Sony Bravia Pro Screen

The Sony Bravia Pro Screen is a high-quality display used in the video production industry for its low light reflectivity and good color reproduction. In the context of the video, it is mentioned as an example of a cost-effective solution for virtual production screens, with a proprietary non-lay finish that allows for direct lighting without excessive reflection.

Highlights

ARwall introduces a budget-friendly virtual production ecosystem with new updates to make virtual production more accessible.

ARfx is a virtual production product line aimed at prosumers and Indie filmmakers, starting under $200.

The AirFX scene pack allows users to use their smartphone as a tracker and TV as the backdrop, priced at $74.99.

The Prosumer and Indie ecosystem runs on the Studio Box, released at NAB show, starting at $32.99.

Studio Box is capable of in-camera effects, LED volume backdrops, green screen, and augmented reality.

ARwall's XR AI filmmaking Suite addresses three main problems in virtual production: cost, expertise, and environment creation.

Sony Bravia Pro screen is offered at a reduced cost of $6700 including stand and installation.

ARfx software aims to simplify virtual production, allowing filmmakers to start shooting within an hour.

AirFX App provides a marketplace of pre-configured scenes for easy virtual production setup.

AirFX Infinite Studio is a tool that generates 2D, 3D environment assets, video assets, and music, catering to custom needs.

AI-generated 3D environments can be created from single-view 2D images, offering a unique workflow for filmmakers.

AirFX Pro plugin is a professional tool for accessing scenes and is available for a monthly subscription starting at $1999.

ARX infinite Studio will be released this summer, offering AI tools for filmmakers.

ARX mobile app will allow remote control of the virtual production ecosystem through iOS devices.

ARwall's ecosystem aims to eliminate the need to learn Unreal Editor for creating high-quality shots.

The AirFX app streamlines the process of distribution and simplifies on-set operations for filmmakers.

ARwall's tools are designed to bring efficiency and cost-effectiveness to virtual production, benefiting both new and experienced filmmakers.

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