How to MASTER Copywriting with ChatGPT in 2023! (Custom Workflow)

AI Foundations
20 Oct 202310:19

TLDRDiscover how to revolutionize your copywriting with a custom ChatGPT workflow that boosts content creation speed by tenfold and enhances conversion rates. This video outlines a unique approach using over 300 tailor-made personas for varied scenarios, enabling distinct, high-converting copy. Key techniques include acronym-based selling and using ChatGPT's custom instructions feature. Whether for landing pages, video scripts, or other content, this workflow empowers you to generate compelling copy quickly and effectively, with detailed examples provided to guide users through optimizing their own content creation processes.

Takeaways

  • 😀 Develop a specialized workflow with ChatGPT to create high-converting copy faster.
  • 📈 Utilize custom instructions in ChatGPT to tailor responses, making your content unique among other ChatGPT users.
  • 👥 Create a database of custom personas (over 300 available) to adapt ChatGPT's voice to various situations and enhance content relevance.
  • 🛠️ Leverage a structured template to systematically input information for generating targeted copy for different purposes.
  • 🔍 Employ acronym-based selling techniques, like SOLD (Situation, Opportunity, Leverage, Decision), to differentiate and strengthen your marketing messages.
  • 📏 Adjust the 'length parameter' in your requests to ChatGPT to suit different types of content, from short headlines to longer blog posts.
  • 💰 Market a comprehensive ChatGPT Mastery course, demonstrating real-world success and monetization of AI-generated content.
  • 🔄 Test and optimize your copy by generating multiple versions with different selling methods and assessing their potential success rates.
  • 📚 Offer additional resources and support through a course and community, encouraging deeper learning and application of ChatGPT in copywriting.
  • 🔔 Promote continuous learning and engagement by providing free content and updates on new ChatGPT capabilities.

Q & A

  • What is the main issue the video aims to solve for the viewers?

    -The video aims to solve the issue of spending hours writing copy that doesn't convert, by introducing a specialized Chat GPT workflow that helps create content faster and more effectively.

  • How much revenue has the speaker generated using Chat GPT over the past 6 months?

    -The speaker has generated over $100,000 using Chat GPT for various purposes such as landing pages, video scripts, and more.

  • What is the significance of using Chat GPT's custom instructions feature?

    -The custom instructions feature allows for tailored responses from Chat GPT, making the generated content stand out and be more effective in converting potential customers.

  • What is a persona in the context of the video?

    -A persona, in this context, is a predefined set of characteristics and behaviors that guide Chat GPT to generate content in a specific style or tone. The speaker has created a database of over 300 custom personas.

  • What is the purpose of the template prompt provided in the video?

    -The template prompt is designed to generate amazing copy for various purposes such as scripts, product or service descriptions, blog posts, etc. It helps users input their own information to get tailored and compelling copy.

  • How does the acronym-based selling technique work?

    -The acronym-based selling technique involves creating a memorable acronym that represents different selling points or steps in a sales process. For example, the SOLLIED technique stands for Situation, Opportunity, Leverage, and Decision.

  • What is the importance of the length parameter in the template prompt?

    -The length parameter is crucial as it determines the length of the generated content. It ensures that the copy is appropriate for the intended use, whether it's a short headline or a longer blog post.

  • How does the speaker suggest improving the conversion rate of the generated copy?

    -The speaker suggests generating variations of the copy and battle testing them against each other. This process involves using different personas and custom instructions to optimize the copy for better conversion rates.

  • What is the role of the 'preferred method' section in the template prompt?

    -The 'preferred method' section allows the user to specify a unique selling method or technique, such as an acronym-based selling technique, to make the generated copy more distinctive and effective.

  • How does the speaker use Chat GPT to generate a script for a YouTube video?

    -The speaker fills out the template prompt with specific information about their product and target audience, then pastes it into Chat GPT with custom instructions enabled, requesting a script of a certain length that adheres to the specified selling method.

  • What does the speaker offer for sale on their website?

    -The speaker offers a collection of over 300 custom personas for sale, which can be used with Chat GPT to generate content that stands out from others.

  • What is the final step in the speaker's process for generating copy?

    -The final step involves taking the generated script, cleaning it up in Google Docs if necessary, and then pasting it back into Chat GPT to generate variations with a probability of success rate for each variation.

Outlines

00:00

🚀 Transform Your Copywriting with ChatGPT

This video introduces a specialized ChatGPT workflow designed to create effective copy rapidly, boasting personal success of generating over $100,000 in six months from various online content. The speaker promotes a comprehensive ChatGPT Mastery course, highlighting the use of ChatGPT's custom instructions to tailor AI responses using a personal database of 300 custom personas. This technique allows users to generate distinctive copy that stands out. The video also promises to share a free template prompt that can be customized for various types of copy, aiming to help viewers accelerate their content creation process.

05:01

🛠️ Crafting Engaging Copy with Advanced Techniques

In this section, the speaker details the process of generating compelling copy using ChatGPT, emphasizing the use of a persona database to refine content further. After creating an initial script, variations are generated to enhance conversion rates, involving different copywriting techniques and assessing their potential success. The process includes using ChatGPT for different versions and evaluating them for effectiveness, showcasing a methodical approach to optimizing copy for higher engagement and conversion.

10:01

🔗 Engage and Convert: Learning Resources and Community

The conclusion of the video invites viewers to explore both free and paid resources. The speaker offers a link to a comprehensive ChatGPT Mastery course and emphasizes the availability of free content on their YouTube channel for learning how to use ChatGPT effectively. The call to action encourages viewers to subscribe and activate notifications for new content, fostering a learning community around advanced ChatGPT usage.

Mindmap

Keywords

💡Copywriting

Copywriting refers to the act of writing text for marketing or advertising purposes. In the video, the focus is on creating effective copy that converts viewers into customers using ChatGPT. The presenter discusses leveraging AI to enhance the quality and efficiency of copywriting, particularly for digital content like landing pages and video scripts.

💡Custom Instructions

Custom Instructions is a feature in ChatGPT that allows users to tailor the AI's responses based on specific guidelines or styles. In the video, this feature is used to adopt different 'personas' like a professional copywriter, to ensure the content generated is aligned with the desired marketing tone and objectives.

💡Personas

Personas in marketing are fictional characters that represent different user types who might use a service, product, or brand. The video mentions creating over 300 custom personas to guide the AI in generating diverse and targeted copy, illustrating the adaptation of content to meet varied customer profiles.

💡Template Prompt

A template prompt is a structured format used to generate specific outputs from AI. It includes predefined variables and format, which when filled out, guide the AI to produce tailored content. In the video, the presenter uses a template prompt to quickly generate compelling copy for different marketing needs.

💡Acronym Based Selling Technique

This technique involves using acronyms to remember and communicate complex sales strategies. The video demonstrates using the acronym 'SOLD' (Situation, Opportunity, Leverage, Decision) to structure persuasive sales messages, helping the AI generate content that effectively addresses various stages of the sales process.

💡Conversion Rate

Conversion rate is a key performance indicator in digital marketing measuring the percentage of visitors who complete a desired action. In the context of the video, the presenter seeks to enhance this rate by generating variations of AI-crafted copy and testing which version most effectively persuades customers.

💡Variations

Variations refer to different versions of a piece of content, each altered slightly to test effectiveness or appeal to different audiences. The video highlights the generation of multiple script variations by ChatGPT, aimed at finding the most compelling approach for a marketing campaign.

💡Preferred Method

In the script, 'Preferred Method' refers to the specific sales approach chosen to pitch a product. This method, represented by an acronym, guides the structuring of the sales message. The video showcases how selecting a unique method like 'SOLD' can tailor the narrative to better engage potential customers.

💡Length Parameter

The length parameter specifies the desired length of the AI-generated content, which can vary from short forms like headlines to longer forms like blog posts. The video explains setting this parameter to ensure the output, such as a script for a YouTube video, meets specific length requirements.

💡Custom Feel

The 'custom feel' refers to the unique and personalized aspect of content generated through AI with custom instructions. It emphasizes the importance of making AI-generated copy not only relevant but also distinctive among competitors, as discussed in the video for effective digital marketing.

Highlights

Introduction to a specialized ChatGPT workflow that enhances copywriting efficiency and conversion rates.

Personal success story of generating over $100,000 in six months using ChatGPT for various copywriting needs.

Explanation of the custom instructions feature in ChatGPT, which allows for tailored AI responses.

Use of a persona database containing over 300 custom profiles to create unique AI-generated content.

Introduction to a copywriting template that can be adapted for various content types, available for free.

Detailed walk-through of filling out a template to customize content for specific copywriting needs.

Use of acronym-based selling techniques to enhance the uniqueness of the generated copy.

Integration of the SOLD (Situation, Opportunity, Leverage, Decision) technique into the copywriting template.

Tips on adjusting the length parameter in ChatGPT to suit different types of copy, like headlines or blog posts.

Demonstration of generating copy using a filled-out template in ChatGPT with custom instructions.

Creation of a YouTube video script using ChatGPT, tailored to sell a mastery course.

Introduction of a new persona for generating variations in the copy to potentially increase conversion rates.

Explanation of using ChatGPT as a conversion rate optimizer by applying different marketing personas.

Comparative analysis of various generated copy variations with predicted success rates.

Final reflections on the effectiveness of using ChatGPT for copywriting and an invitation to learn more through a mastery course.

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