This Brand NEW Etsy Shop Made $27,000 Last Month With These Cases (AI Side Hustle)

Jason Lee
2 Mar 202421:47

TLDRThe video script discusses the lucrative potential of selling phone cases, debunking the myth of high competition in the market. It highlights the success of two Etsy stores, one earning $10,000 and another $27,000 per month, despite only having a few listings. The key to their success is selling proven products with trending designs. The video also introduces a strategy to create unique designs using AI and set up automations for a passive income. Additionally, it suggests personalizing phone cases to increase profits and offers tips on expanding reach through print-on-demand services like Gelato. The script concludes with advice on diversifying income sources by building a personal website and leveraging social media platforms like TikTok for organic traffic and sales.

Takeaways

  • 🚀 A new Etsy store selling phone cases has achieved $10,000 a month in sales within six months with only three listings.
  • 💡 Success in selling competitive products like phone cases is not about inventing new products, but adding trending designs to proven items.
  • 🎨 The strategy involves using AI to create unique designs that are better than the competition's, without copying them directly.
  • 🤖 Utilizing AI tools like Midjourney can help generate complex designs, such as scrapbook collages or 3D-style patterns, quickly and efficiently.
  • 📈 The script provides a detailed analysis of a successful store called 'Summer Legacy', which earns nearly $27,000 a month from phone case sales.
  • 📊 The use of the Everb Chrome extension is mentioned for analyzing product analytics and listing performance on Etsy.
  • 💰 A significant profit margin of 74% is achievable by selling phone cases through print-on-demand services like Gelato, which eliminates the need for stocking and shipping.
  • 🌐 Gelato's global printing partners allow for lower shipping costs and faster delivery times, improving customer satisfaction and reviews.
  • 🛍️ Personalization is a key differentiator that can increase sales by 25% to 35% without additional costs, tapping into Etsy's market for personalized products.
  • 📹 Driving traffic through platforms like TikTok using faceless demo videos can significantly boost sales without relying on paid advertising.
  • 🔗 Building an independent website and traffic source is encouraged to diversify income and protect the business from platform risks.

Q & A

  • How much revenue is the new Etsy store generating with phone cases?

    -The new Etsy store is generating $10,000 a month by selling phone cases.

  • How long has the Etsy store been in operation?

    -The Etsy store has been in operation for about six months.

  • What is the secret to the success of these successful phone case stores?

    -The secret to their success is selling a product that is already proven to sell and adding a trending design to it.

  • What is the recommended strategy for creating designs for phone cases?

    -The recommended strategy is not to copy other people's designs but to think about how to make the designs better using AI.

  • How can one automate the process of printing and shipping phone cases to customers?

    -One can set up automations with print-on-demand providers like Gelato to handle the printing and shipping, making the process as passive as possible.

  • What is the average profit margin for selling phone cases on Etsy?

    -The average profit margin for selling phone cases on Etsy is around 74%, but it is suggested to aim for at least a 30% profit margin.

  • How does the speaker suggest validating the product and profit?

    -The speaker suggests using the Everb Chrome extension to analyze product analytics and calculate the costs and profits to validate the product and its profitability.

  • What is the significance of listing age in product research?

    -Listing age is significant because it shows that even a newly created product can start making sales and succeed in the market without needing a long-established presence.

  • How can personalization options help increase sales on Etsy?

    -Personalization options can help increase sales on Etsy because it appeals to the customer's desire for unique and personalized products, setting the store apart from competitors and potentially increasing the profit margin.

  • What is the recommended way to create a diverse income source for the phone case business?

    -The recommended way is to use AI tools to create a website and drive organic traffic through platforms like TikTok by creating demonstration videos of the phone cases, thus not relying solely on Etsy for sales.

  • How much additional profit can be made by adding personalization to phone cases?

    -By adding personalization to phone cases, one can potentially make an extra 25% to 35% profit for each sale without increasing any costs.

Outlines

00:00

🚀 Success in Competitive Markets: Phone Case Sales

This paragraph discusses the success of a new Etsy store that has managed to generate $10,000 a month selling phone cases, despite the market being considered highly competitive. The store achieved this feat within six months of starting, using only three listings. The speaker aims to debunk the myth that selling common products like phone cases and t-shirts is too competitive by highlighting the success of another store, Summer Legacy, which started a month ago and is already making nearly $27,000 a month. The key to success is not creating a new product, but selling a proven product with a trending design. The speaker also mentions a strategy to enhance designs using AI and setting up automations to handle printing and shipping, making the process as passive as possible. Additionally, a bonus strategy for increasing profits is teased, emphasizing the importance of watching the entire video for every step.

05:01

📈 Profitability and Product Research in Print-on-Demand

In this paragraph, the focus is on the profitability of selling phone cases using print-on-demand (POD) services like Gelato. The speaker explains that the low startup capital required for POD makes it an attractive business model. The paragraph details the cost breakdown for a phone case, including the POD provider's fee and shipping costs, and calculates a potential profit margin of 74% by setting the selling price at $39. The speaker recommends Gelato for its global printing partners, which can offer lower shipping costs and faster delivery times for customers, improving customer satisfaction and reviews. The paragraph also touches on the importance of having at least a 30% profit margin to allow for discounts and advertising, and the benefits of offering personalization options to stand out in the market.

10:02

🎨 AI-Powered Design Creation for Phone Cases

This paragraph delves into the process of creating unique designs for phone cases using AI, specifically through a platform called MidJourney. The speaker demonstrates how to generate designs by using reference images and simple prompts, allowing for the creation of both 3D-style and scrapbook-style images. The paragraph highlights the flexibility of AI in creating designs that can appeal to different customer preferences and the potential to offer a variety of designs to capture broader audiences. The speaker also shows how to upscale and edit AI-generated images to fit the phone case mockups and how to replace elements in the design using MidJourney's 'very region' tool.

15:02

🛍️ Marketing and Sales Strategies for Phone Case Business

The paragraph discusses strategies for marketing and selling phone cases, emphasizing the importance of not relying solely on Etsy for traffic. It suggests building one's own traffic source through a website, which can be created easily with AI website builders like Hostinger or Wix. The speaker also introduces a platform called Elevate.do Store, which offers discounts on various business tools. The paragraph further explores the potential of driving traffic through short-form videos on TikTok, even without using ads, and how these videos can generate significant interest and sales. The speaker provides an example of a simple phone case demo video that received millions of views and suggests that even a small percentage of those views can translate into substantial orders and profit.

20:02

🎉 Conclusion and Encouragement for Diversifying Income

The paragraph concludes by reiterating the potential profitability of selling phone cases, even in competitive markets, and encourages viewers to consider diversifying their income sources. It suggests investing in sample cases as a minimal cost for creating multiple videos and driving traffic to one's own website. The speaker also hints at another potentially profitable product for upcoming occasions like Mother's Day and invites viewers to explore further in the next video.

Mindmap

Keywords

💡Etsy store

An Etsy store refers to an online shop set up on the Etsy platform, which is a marketplace for handmade or vintage items and craft supplies. In the context of the video, the speaker highlights the success of a new Etsy store that is making significant revenue by selling phone cases, emphasizing the potential of such a business model despite common misconceptions about market saturation.

💡Competitive market

A competitive market is one where there are many sellers offering similar products or services, making it challenging for individual businesses to stand out and capture a significant market share. In the video, the speaker debunks the myth that selling phone cases or t-shirts is too competitive by providing examples of successful stores that have managed to thrive in these markets.

💡Print on demand

Print on demand is a business model where products are manufactured and shipped only when an order is received, eliminating the need for the seller to hold inventory. This model is highlighted in the video as a way to start a business with minimal upfront costs and risk, as the seller does not have to store or print the items themselves until an order is placed.

💡Gelato

Gelato is a print on demand provider mentioned in the video, which offers services for creating custom products like phone cases. The speaker recommends Gelato for its global printing partners, which allows for lower shipping costs and faster delivery times for customers, regardless of their location.

💡AI design creation

AI design creation refers to the use of artificial intelligence tools to generate designs or visual content. In the video, the speaker demonstrates how AI can be used to create unique and trending designs for phone cases, which can then be sold on platforms like Etsy or through one's own website.

💡Profit margin

Profit margin is a financial metric that represents the percentage of revenue that exceeds the cost of goods sold, indicating how much profit a business makes on each sale. In the context of the video, the speaker calculates the profit margin for selling phone cases and emphasizes the importance of maintaining a high profit margin to allow for flexibility in pricing and advertising.

💡Personalization

Personalization refers to the process of customizing products or services to meet individual customer preferences or needs. In the video, personalization is presented as a strategy to increase sales and stand out from competitors by offering phone cases that can be customized with a customer's name or other personal details.

💡Mockups

Mockups are visual representations or templates that display how a design will appear on a product. In the context of the video, mockups are used to create attractive listings for phone cases on Etsy or one's own website, helping to enhance the product's appeal and potentially increase sales.

💡Traffic source

A traffic source refers to the channels or platforms through which potential customers are directed to a business's website or online store. In the video, the speaker discusses the importance of diversifying traffic sources, such as using social media platforms like TikTok to drive organic traffic, in addition to relying on Etsy's built-in traffic.

💡Elevate.do store

Elevate.do store is a platform that offers discounts on various software and tools needed for running a business. In the video, the speaker has partnered with Elevate.do store to provide exclusive discounts for certain tools, which can help businesses save on costs and access necessary tools at a reduced price.

Highlights

A new Etsy store is making $10,000 a month selling phone cases with only three listings, proving that success is possible even in competitive markets.

The store 'Summer Legacy' started just a month ago and is already earning almost $27,000 a month with competitive phone cases.

The secret to success is not inventing a new product, but selling a product that is already proven to sell and adding a trending design to it.

The strategy is to improve upon existing designs rather than copying them directly, using AI to create unique and appealing products.

Automations can be set up to handle printing and shipping, making the business as passive as possible.

An additional strategy to increase profits is to offer personalization options for phone cases, which can lead to an extra 25% to 35% revenue without added costs.

Gelato is recommended as a print-on-demand provider due to its global printing partners, which can lead to lower shipping costs and faster delivery times for customers.

A 74% profit margin is achievable with phone cases, allowing for flexibility in pricing and room for discounts and advertising.

Using AI with Mid Journey, it's possible to create complex designs like scrapbook collages and 3D styles without extensive design skills.

The AI can generate entire images for a scrapbook style phone case, saving time and effort compared to combining elements one by one.

By using reference images with AI, you can guide the AI to create specific styles or themes, leading to more predictable and desirable outcomes.

The AI can also edit or replace elements in an image without needing Photoshop, streamlining the design process.

Mockups are recommended for product listings to make them more attractive and unique compared to competitors.

Building a website and driving traffic organically can protect a business from relying solely on a platform like Etsy, which is known for suspending accounts.

Short form videos on TikTok can drive significant traffic and sales without the use of ads, as shown by videos with millions of views.

A single video on TikTok, even with a conservative estimate, can lead to substantial profits by driving a small percentage of views to make purchases.

Using AI website builders like Hostinger or Wix makes it easy to create e-commerce websites without coding experience.

Elevate.do store offers discounts on various tools needed for running a successful print and demand shop, providing savings for new businesses.