Which AI Copywriter Performs the Best? | Describely vs. Jasper.ai vs. Copy.ai vs. ChatGPT

Derek Videll
1 Oct 202330:13

TLDRIn this detailed review, the video compares four AI copywriting platforms - Describely, Copy.ai, Jasper.ai, and ChatGPT - to determine which performs best. Each platform is given the same prompt to create content for a product named 'Acne Fighter Bar'. The review evaluates the platforms based on the strength of their opening paragraphs, formatting and SEO optimization, human-like writing, and an overall score. Describely is critiqued for incorrect product naming and lack of keyword integration. Copy.ai is noted for its AI-like writing and lack of human touch. Jasper.ai stands out for its SEO-friendly title and structure but could improve in article flow. ChatGPT, despite its robotic tone, provides comprehensive content but requires better prompting for a more human-like approach. The video suggests that while AI platforms offer valuable starting points, human revision remains crucial for high-quality copywriting.

Takeaways

  • 📝 The video compares four AI copywriting tools: Describely, Jasper.ai, Copy.ai, and ChatGPT.
  • 💡 Each tool is given the same prompt to create content for an acne-fighting soap bar.
  • 📋 The evaluation criteria include the strength of the opening paragraph, formatting, human-likeness, and an overall score.
  • 🚀 Describely incorrectly names the product but has concise sentences and is likely to be human-written based on content analysis.
  • 🎯 Copy.ai uses the correct keywords but its content sounds more like it was written by an AI, with a lower human likelihood score.
  • 🌟 Jasper.ai provides well-structured content with good use of H1 and H2 tags for SEO, but could improve the order of information presentation.
  • 🤖 ChatGPT's initial response sounds quite robotic, but after additional prompting, it improves and includes more human-like language.
  • ✍️ Copywriting effectiveness requires human revision, regardless of the AI tool used.
  • 💰 The cost of the services varies: Jasper.ai and Copy.ai offer paid versions, Describely has a free and paid tier, and ChatGPT is free.
  • 📈 For SEO optimization, it's important to include the main keyword in the title and the first sentence of the article.
  • 📱 The video suggests that breaking down the article into sections and prompting the AI for each section separately can yield better results.
  • 🔍 The speaker, Derrik Vel, provides personal insights and strategies for using these tools effectively.

Q & A

  • What is the main topic of the video?

    -The main topic of the video is a detailed review and comparison of four different AI copywriting programs: Describely, Jasper.ai, Copy.ai, and ChatGPT.

  • What are the four categories used to evaluate the AI copywriters?

    -The four categories used to evaluate the AI copywriters are the strength of their opening paragraph, formatting and SEO optimization, how human-like the writing sounds, and an overall score.

  • What is the author's goal with the race to 10K subscribers?

    -The author's goal with the race to 10K subscribers is to select one subscriber to win a 12-week paid ads program and provide $500 to spend on their paid ads.

  • How does Describely perform in terms of naming the product correctly?

    -Describely performs poorly in terms of naming the product correctly, as it gives the product its own name instead of using the provided name.

  • What is Jasper.ai's approach to formatting and SEO optimization?

    -Jasper.ai's approach to formatting and SEO optimization includes using the main keyword in the H1 and H2 tags, which is crucial for SEO, and providing valuable content beyond just promoting the product.

  • What is the issue with Copy.ai's introduction?

    -The issue with Copy.ai's introduction is that it sounds like it was written by an AI, using complex language and phrases that do not sound natural, which detracts from its human-like quality.

  • How does ChatGPT perform in the human-like writing category?

    -ChatGPT initially performs poorly in the human-like writing category, with a 0% human probability score. However, after additional prompting, it improves slightly but still does not achieve a high score in this category.

  • What is the recommended approach to using ChatGPT for writing blog articles?

    -The recommended approach to using ChatGPT for writing blog articles is to ask for specific sections one at a time rather than requesting the entire article at once. This allows for better refinement of the prompts and improved results.

  • What is the cost of using Jasper.ai and Copy.ai?

    -Jasper.ai and Copy.ai both have a professional version that costs $49 a month. Copy.ai also offers a free version and a $9 a month version as the next level up.

  • What is the key takeaway from the video regarding the use of AI copywriters?

    -The key takeaway from the video is that while AI copywriters can provide a good starting point, they still require significant human revision to produce high-quality, natural-sounding copy. Additionally, better prompting can lead to improved results.

  • What is the final decision on the best AI copywriter after the review?

    -The video does not explicitly state which AI copywriter is the best; instead, it provides insights and scores for each one, allowing viewers to decide which might be the best fit for their needs based on the evaluation criteria.

Outlines

00:00

📝 Introduction to AI Copywriter Review

The video introduces a comprehensive review of the best AI copywriter tools. Four programs, Descri.b, Copy.a, Jasper, and GPT, are evaluated based on their ability to generate content from a given prompt. The review criteria include the strength of the opening paragraph, formatting for SEO optimization, human-like writing, and an overall score. The video also mentions a subscriber milestone giveaway involving a paid ads program and financial incentive.

05:03

🚀 Descri.b's Performance and SEO Analysis

Descri.b is critiqued for not using the correct product name and lacking SEO optimization in its headline. The content is concise and avoids complex language, but it misses the mark with incorrect product naming and subheading usage. The script also discusses the importance of H1 and H2 tags for SEO and how Descri.b's output falls short in this category.

10:03

🤖 Copy.a's AI-Like Writing and Formatting

Copy.a's output is described as AI-like due to its use of complex vocabulary and awkward phrasings. The script notes that despite following instructions, Copy.a's content seems to be a direct output of the prompt without much refinement. It also lacks the requested keyword optimization and formatting, resulting in a less human-like and SEO-friendly result.

15:03

🌟 Jasper's SEO Optimization and Human-like Content

Jasper is praised for its SEO-optimized title and use of keywords. The content is well-structured with appropriate headings and subheadings that align with SEO best practices. However, the script suggests that the content could benefit from a human revision to improve its natural flow and reader engagement.

20:06

📉 Chat GPT's Initial Miss and Revised Output

Chat GPT's initial response is criticized for its immediate introduction of the product and use of complex language. The video discusses advanced prompting techniques to improve Chat GPT's output, emphasizing the need to sound more human and focus on educating about body acne before promoting a product. A revised prompt is given to Chat GPT to generate a more human-like and SEO-optimized article.

25:06

📊 Comparative Analysis and Recommendations

The video concludes with a comparative analysis of the AI copywriters, discussing their performance based on the criteria. It highlights the need for human revision in the generated content and provides tips for optimizing the use of these tools. The video also provides cost information for the services and suggests strategies for effective use, such as breaking down the article into sections for each tool to write.

30:07

📢 Final Thoughts and Call to Action

The host, Derrik Vel, wraps up the video by encouraging viewers to subscribe for more content and reach out to him on Instagram. He also provides links to the AI copywriter platforms and the Baloney Bar product, which was used as a test subject in the review.

Mindmap

Keywords

💡AI copywriter

An AI copywriter refers to artificial intelligence software designed to generate written content, such as marketing copy, articles, or ad copy. In the context of the video, AI copywriters are being evaluated based on their ability to produce compelling and human-like text for a specific prompt related to a skincare product.

💡SEO optimization

SEO stands for Search Engine Optimization, which is the process of improving the visibility of a website or content in search engine results. In the video, the AI copywriters are judged on their ability to include relevant keywords and structure the content in a way that would potentially rank higher in search engine results, such as using H1 and H2 tags appropriately.

💡Prompt

A prompt is a stimulus or input given to an AI system to generate a specific response or output. In the video, the AI copywriters are given the same prompt to create content about a skincare product, which is then compared for quality and adherence to the instructions.

💡Human-like text

Human-like text refers to content that is written in a way that resembles natural human language as opposed to the mechanical or formulaic output sometimes associated with AI. The video assesses how well each AI copywriter can produce text that sounds authentic and engaging to a human reader.

💡Formatting

Formatting in the context of the video refers to the structural layout of the text, including the use of headings, subheadings, and other typographical elements that contribute to readability and organization. Proper formatting is crucial for both user experience and SEO.

💡Body acne

Body acne refers to acne that appears on the body, as opposed to the face. It is a common skin condition that can be caused by various factors such as clogged pores, hormonal changes, or genetic predisposition. The video's main theme revolves around creating content for a product designed to address body acne.

💡Backne

Backne is a colloquial term for acne that appears on the back. It is often mentioned alongside body acne in the video as a specific type of body acne that the product in question aims to treat.

💡Product naming

Product naming is the process of assigning a brand name or title to a product. In the video, one of the AI copywriters incorrectly names the product, which is a critical error as accurate product naming is important for branding and customer recognition.

💡ContentScale AI

ContentScale AI is a tool mentioned in the video that analyzes content to determine the likelihood of it being written by a human or an AI. It is used to evaluate how well the AI copywriters can mimic human writing style.

💡Natural ingredients

Natural ingredients are substances derived from nature, often used in the context of skincare and personal care products to highlight their non-synthetic and potentially healthier composition. The video discusses the use of natural ingredients in the acne-fighting soap as a selling point.

💡Subscriber milestone

A subscriber milestone refers to a specific number of subscribers that a content creator aims to reach on their platform, often accompanied by a celebration or giveaway. In the video, the host mentions a subscriber milestone goal and offers an incentive to encourage new subscriptions.

Highlights

The video provides a detailed review of four AI copywriting programs: Describely, Jasper.ai, Copy.ai, and ChatGPT.

Each program is given the same prompt to create content about a product named the 'acne fighter bar'.

Describely incorrectly names the product and lacks SEO optimization in its headline.

Copy.ai's output uses complex language and is identifiable as AI-generated content.

Jasper.ai provides a well-formatted response with appropriate use of H1 and H2 tags for SEO.

ChatGPT's initial response sounds robotic; however, it is improved with further prompting.

The reviewer suggests that AI copywriting programs could benefit from human revision.

Jasper.ai's content is praised for its SEO optimization but criticized for its immediate product focus.

ChatGPT's revised content is more human-like and focuses on educating readers before promoting the product.

The reviewer offers advice on how to improve prompts for AI copywriting programs.

Copy.ai's performance is underwhelming, scoring low in human-like content and overall appeal.

Describely's content is rated for sounding very human-like but lacks in SEO and product naming accuracy.

The importance of painting a picture of the desired result before introducing a product is emphasized.

Jasper.ai's formatting is appreciated, but the content could be improved by delaying the product introduction.

ChatGPT's final revision is critiqued for still sounding like AI, despite attempts to make it more human-like.

The cost of the AI copywriting programs is compared, with ChatGPT offering a free version.

The reviewer recommends breaking down the article writing process into sections for better results from AI copywriters.

The video concludes with the suggestion that all AI copywriting outputs require human revision for optimal quality.

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