Why Youtube Shorts Suddenly Stopped Getting Views

Close to Ai
20 Dec 202303:11

TLDRThe script discusses the creator's experiment with uploading a short video on a new channel to understand why YouTube views suddenly drop. Despite the video being the channel's first, it received over 2000 views, but then stopped gaining traction. The creator ponders the reasons behind this, considering factors like audience behavior, video quality, and the concept of 'impression in feed'. The video emphasizes the importance of good storytelling, conflict, and a clear structure with an introduction, conflict, climax, and resolution to engage viewers and potentially create a viral short video.

Takeaways

  • 📺 The person conducted an experiment by uploading a short video on a brand new YouTube channel to observe why views suddenly stop and to understand audience behavior.
  • 🔍 Initially, the video received no views, as expected for the first upload on a new channel, but then surprisingly amassed over 2000 views.
  • 🤔 The views on the video completely halted after a while, leading to curiosity about the reasons behind the sudden stop despite initial interest.
  • 🚧 Explores the concept of 'seed audience' and how it plays a crucial role in determining the success of a video through engagement metrics like retention and swipe away percentage.
  • 📝 Highlights the importance of good storytelling in creating a successful viral short video, emphasizing that even new or less popular creators can achieve millions of views with compelling narratives.
  • 💬 Suggests that a video must start with an engaging question or element to initially hook the audience, followed by likes and comments to gauge engagement.
  • 📈 Points out the critical role of content quality and audience retention in determining a video's reach and why some videos might suddenly stop receiving views.
  • 🎬 Discusses the structure of a good story, outlining five parts: introduction, conflict, suspense building, climax, and resolution.
  • 📱 Indicates curiosity about implementing all these factors in a short video to potentially make it go viral.
  • 💁‍♀️ Reflects a personal journey of experimentation and learning on YouTube, aiming to understand and harness the platform's algorithms for better content visibility.

Q & A

  • What was the purpose of the experiment with the short video on the new channel?

    -The purpose was to observe why views on YouTube videos suddenly drop and to understand the behavior of audience retention.

  • What was unexpected about the initial performance of the first short video?

    -It was unexpected that the first video received no views within an hour, despite being the channel's first video.

  • How many views did the short video eventually receive?

    -The short video eventually received over 2000 views.

  • What led the creator to believe they had completely stopped views on the video?

    -The creator believed they had stopped views because no new views were coming in for a few days after the initial 2000 views.

  • What did the creator do to investigate the issue of views stopping on the video?

    -The creator decided to delay and observe the process of the sitting process on the feed, looking for impressions in the form video you can have viewed.

  • What did the creator find out about the audience for the short video?

    -The creator found that the short video was shown to thousands of people, but it was not shown to those who would likely engage with it, leading to a lack of audience retention.

  • What is the importance of a good story in creating a successful viral short video?

    -A good story is the core of a successful viral video. It should have a simple structure with an introduction, conflict, and a climax, and it should engage the audience with suspense and resolution.

  • What are the key parts of a good story structure according to the script?

    -The key parts are an introduction to set the stage, a conflict to create tension, a build-up to increase the intensity of the story, and a climax and resolution to provide a satisfying conclusion.

  • Why do some short videos by creators who are not very popular or big on YouTube still get millions of views?

    -These short videos get millions of views because they tell a good story. Good storytelling can engage the audience and lead to higher engagement and virality.

  • What is the role of audience retention in the success of a YouTube video?

    -Audience retention is crucial as it indicates how long viewers are watching the video. Higher retention rates suggest that the content is engaging and more likely to be shared or recommended, leading to increased views and popularity.

Outlines

00:00

📌 Experimenting with YouTube Short Views

The script discusses an experiment where a short video was uploaded to a brand new channel on YouTube to understand why views on YouTube Shorts suddenly drop. The creator was surprised when the first video received no views within an hour, despite being the channel's debut. However, the short video unexpectedly received over 2000 views, leading to further investigation into the YouTube algorithm and audience behavior.

Mindmap

Keywords

💡Resentment

Resentment refers to a feeling of bitterness or indignation at having been treated unfairly. In the context of the video, it could be related to the creator's frustration with the lack of views on their YouTube videos, despite their efforts. The script mentions 'resentment' as a possible reason for the creator's videos not being shown to thousands of people, indicating a sense of unfairness in the YouTube algorithm's treatment of their content.

💡YouTube4

YouTube4 seems to be a hypothetical or alternative version of YouTube mentioned in the script. It could represent a platform where the creator's videos receive more views, contrasting with their experiences on the actual YouTube platform. The term is used to explore the differences in audience engagement and the creator's expectations versus reality.

💡Short Video

A short video is a concise piece of content, typically designed for quick consumption on platforms like YouTube. In the video script, the creator discusses their strategy of uploading short videos to gain views and understand audience behavior. The short video is central to the creator's experiment and serves as a tool to test the platform's view count and audience engagement algorithms.

💡Audience Behavior

This term refers to the actions and reactions of viewers when they interact with content on a platform like YouTube. The script explores how the creator's short video might influence viewer engagement, such as views, likes, comments, and shares. Understanding audience behavior is crucial for content creators to optimize their videos for better visibility and engagement.

💡Algorithm

An algorithm, in the context of YouTube, is a set of rules or a process that determines how content is recommended to users. The script discusses the creator's curiosity about how the YouTube algorithm works, particularly why their video views stopped after a certain point. The algorithm's role in content visibility and success is a significant theme in the video.

💡Impression

In digital marketing, an impression refers to the number of times an ad or content is displayed, regardless of whether it's clicked or not. The script mentions 'impressions' in relation to the creator's video, highlighting the importance of understanding how many times their content is shown to potential viewers. This metric is essential for measuring the reach and impact of a video.

💡Engagement

Engagement refers to the level of interaction between viewers and content, such as likes, comments, and shares. The script discusses the creator's observation that their short video did not receive engagement, which could be due to various factors, including the content's appeal or the platform's algorithm. Engagement is a key indicator of a video's success and audience interest.

💡Storytelling

Storytelling is the art of telling a story in a way that engages and captivates an audience. The script emphasizes the importance of good storytelling in creating successful viral videos. It suggests that a good story, with elements like conflict, suspense, and resolution, can make a video more engaging and shareable, leading to higher views and engagement.

💡Viral Video

A viral video is one that spreads rapidly and widely across the internet, often due to its content being particularly interesting, funny, or emotionally resonant. The script explores the creator's desire to understand what makes a video go viral, which is a common goal among content creators on platforms like YouTube. The virality of a video can lead to significant increases in views and audience growth.

💡Short Video Creator

A short video creator is someone who produces and uploads short-form content, typically on platforms like YouTube. The script discusses the experiences of a short video creator, including their challenges with gaining views and understanding the platform's algorithms. The term is used to represent the content creator's perspective and their journey in the world of online video creation.

Highlights

Experiment to understand why YouTube views stagnate and audience behavior.

First video received no views within an hour, unexpected for a short video.

Short video eventually received over 2000 views.

Creator felt they had exhausted the video's potential for views.

No new views added to the short video for several days.

Question about why the video stopped being shown after reaching thousands.

Difference between 'impression' and 'audience retention' on YouTube.

Good story is key to a successful viral short video.

Importance of video's retention and swipe percentage.

Good introduction, conflict, and problem-solving are crucial in storytelling.

Building suspense and a climax are important parts of a story.

Simplicity behind a good story involving introduction, conflict, and resolution.

Good storytelling can lead to a viral video.

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