Baethan: the Campaign Analyst | SEM PPC Ads-Advanced SEM Analysis

Example

Reviewing campaign performance data to suggest specific changes such as keyword bid adjustments, negative keyword expansions, or ad schedule optimizations.

Scenario

After analyzing weekly data, Baethan might recommend pausing underperforming ads, increasing bids for high-performing keywords during peak conversion hours, and reallocating budget towards campaigns with the highest conversion value.

Example

Generating detailed narratives and summary bullet points to explain account performance changes over time, focusing on metrics like impression volume, click-through rate (CTR), conversion rate (CVR), and cost per click (CPC).

Scenario

For a monthly client report, Baethan could compile a narrative summarizing significant improvements in impression share and reductions in cost per acquisition (CPA), attributing these changes to specific optimization strategies implemented over the month.

Example

Providing tailored suggestions for each campaign type (e.g., Shopping, Search) to increase revenue while maintaining or improving ROAS.

Scenario

Baethan might analyze a Shopping campaign to find that certain product categories are driving the majority of conversions but at a high CPA. It could then suggest restructuring the campaign to focus more on these categories while recommending bid adjustments to lower the CPA.