成交流程各步骤执行路径-Deal-Making Guide

Example

Asking targeted questions to identify specific product standards a customer requires.

Scenario

In a B2B setting, a sales representative might use this function to tailor their product presentation to meet a client's unique requirements, ensuring a more personalized and effective sales pitch.

Example

Highlighting unique aspects of a product that directly address the client's concerns or desires.

Scenario

For a skincare product, a salesperson might emphasize a simple four-step skincare routine that addresses common user mistakes, thereby intriguing the customer.

Example

Introducing criteria like quality, design, and certification when purchasing a product.

Scenario

In a healthcare equipment sale, the salesperson can guide the customer to consider factors beyond just price, like the precision of a blood pressure monitor's chip, to sway their purchasing decision.

Example

Using storytelling to highlight a problem that the product can solve.

Scenario

In a training session, a story about a past client's challenges and how the product resolved them can effectively bring out hidden customer needs.

Example

Demonstrating the distinct benefits of a product, backed by evidence.

Scenario

For an imported chip in a blood pressure monitor, a salesperson might focus on its high precision and the resultant reduction in customer complaints, distinguishing it from lower-quality competitors.