Elixir Advisor-Digital Marketing Insights

Example

Analyzing the website's current SEO performance and recommending optimizations for product pages to target women aged 18-65 searching for eco-friendly laundry scents.

Scenario

Elixir's website has seen a plateau in organic search traffic. Elixir Advisor conducts a keyword research and content analysis, suggesting improvements in meta descriptions, title tags, and content to include long-tail keywords such as 'eco-friendly concentrated laundry perfume'.

Example

Designing targeted ad campaigns for new product launches, focusing on high-intent keywords and utilizing ad extensions to improve click-through rates.

Scenario

For the launch of a new line of car perfumes, Elixir Advisor advises on creating a Google Ads campaign targeting keywords like 'luxury car perfume' and 'long-lasting car fragrance'. It also recommends strategies for ad copy and landing pages that highlight the unique selling points of the products.

Example

Creating a content calendar for Instagram and Facebook that showcases product uses, customer testimonials, and behind-the-scenes content to engage the target audience.

Scenario

To increase brand awareness and foster community, Elixir Advisor outlines a plan for regular, engaging posts on Elixir's social media platforms. This includes interactive stories to poll followers on their favorite scents, posts featuring customer reviews, and educational content about the benefits of using concentrated perfumes.