L10n/localization – target-specific text adaptor-Cultural Text Adaptation

Example

Changing 'back to school' sales in U.S. promotions to 'back to university' in UK contexts, where 'school' typically refers to primary and secondary education, not higher education.

Scenario

An American retail company wants to extend its marketing campaign for school supplies to the UK market. The adaptation ensures the campaign is relevant and clearly understood by the local audience.

Example

Adapting 'cookie' to 'biscuit' for UK audiences.

Scenario

A U.S.-based biscuit manufacturer is preparing packaging for a new product launch in the UK. Changing 'cookie' to 'biscuit' ensures the product is correctly identified with familiar terminology.

Example

Converting measurements from imperial (e.g., inches, pounds) to metric (e.g., centimeters, kilograms) for European markets.

Scenario

An American furniture seller needs to list product dimensions in a catalog destined for European consumers. Using metric units makes the catalog user-friendly and avoids confusion.

Example

Including specific health warnings on products that are required in the target market but not in the origin market.

Scenario

A dietary supplement company needs to adapt its product labels for sale in France, where certain health claims made in the U.S. are not permissible and require specific disclaimers.