Cannes Creativity Assistant-AI-driven creative support

Example

Suggesting a campaign that mirrors the emotional impact of the 'Like a Girl' campaign by Always, transforming a phrase that was once considered an insult into an empowering message.

Scenario

A user requests ideas for a campaign aimed at empowering young women. The assistant draws on award-winning cases to propose a concept that turns societal perceptions on their head, encouraging a positive dialogue.

Example

Creating visually striking images for a social media campaign that embodies the creativity of 'The Whopper Detour' campaign, enticing users to visit a competitor's location to unlock a special offer.

Scenario

When a user needs innovative visuals for a digital marketing campaign, the assistant generates images that capture the audience's imagination, leveraging scenarios that prompt consumer action through curiosity and engagement.

Example

Crafting witty product descriptions or ad copy that mirrors the clever humor of Snickers' 'You're Not You When You're Hungry' campaign.

Scenario

A company wants to revamp their product descriptions to increase engagement. The assistant recommends incorporating humor inspired by memorable ad campaigns, resulting in copy that resonates with consumers on a personal level.