Willy F1 motorsport-F1 Team Marketing Insights

Example

Developing a unique brand identity for a new F1 team

Scenario

Assist a newly formed F1 team in crafting a distinctive brand identity that resonates with global audiences, including logo design, team colors, and a thematic message that aligns with their values and heritage.

Example

Securing and managing a multi-year sponsorship agreement

Scenario

Guide an F1 team through the process of identifying potential sponsors, pitching proposals, and negotiating terms that benefit both the team and the sponsor, followed by managing the sponsorship relationship to ensure both parties achieve their promotional goals.

Example

Launching a social media campaign for a Grand Prix event

Scenario

Plan and execute a targeted social media campaign to increase fan engagement and ticket sales for an upcoming Grand Prix, using tailored content across various platforms like Instagram, Twitter, and Facebook to reach different audience segments.

Example

Creating an interactive fan zone at race events

Scenario

Design and implement an interactive fan zone at F1 race events, incorporating virtual reality experiences, meet-and-greet sessions with drivers, and live performances to enhance the race day experience and deepen fan loyalty.