What is Diffbot's Knowledge Graph?

Diffbot's Knowledge Graph is a vast, structured database of facts gathered from across the web. It uses machine learning to automatically extract and categorize data from web pages, allowing users to access detailed information about people, organizations, products, and more.

How does Diffbot extract data from a URL?

Diffbot uses its 'extract' endpoint to process a given URL and retrieve structured information. It analyzes the page's HTML, identifying key elements such as articles, products, or reviews, and presents the data in an organized JSON format.

What are common use cases for Diffbot?

Diffbot is commonly used for tasks like content aggregation, entity research (such as gathering information about people or organizations), web scraping, competitive analysis, SEO data extraction, and enhancing customer databases with public information.

Can Diffbot be used to analyze competitors?

Yes, Diffbot can extract valuable competitor data by scraping product details, customer reviews, or other business-related content from competitor websites. Additionally, its Knowledge Graph can provide detailed company profiles, including partnerships, acquisitions, and investments.

What is Diffbot Query Language (DQL)?

DQL is Diffbot’s custom query language that allows users to query the Knowledge Graph. It enables complex queries for retrieving structured information from entities such as people, organizations, and products. You can use natural language queries which Diffbot translates into DQL for more advanced searches.

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Introduction to Diffbot

Diffbot is an AI-driven platform designed to structure and extract information from the web, turning unstructured data (such as web pages, documents, and online content) into structured knowledge. It serves as a comprehensive solution for organizations, developers, and data analysts to convert the massive volume of online information into usable, machine-readable data. Diffbot utilizes advanced machine learning, natural language processing (NLP), and computer vision techniques to crawl and understand web content. A unique aspect of Diffbot is its Knowledge Graph, a vast repository of structured data that continuously updates as Diffbot extracts data from the web. For example, if you wanted to gather information on all tech startups in a specific region, rather than manually visiting hundreds of websites, Diffbot can automatically scan relevant web pages, extract structured information like company names, locations, founders, and financial data, and present it in a format suitable for analysis. Its purpose is to help automate and scale data extraction tasks that would otherwise be tedious and time-consuming, providing a more efficient way to gather and analyze web data. Powered by ChatGPT-4o。

Main Functions of Diffbot

Automatic Web Extraction
Example
Extracting structured data from a news article, such as the headline, author, publication date, and main content.
Scenario
A media monitoring company wants to track mentions of a specific company across news sites. Instead of manually checking different news sources, Diffbot can be used to automatically extract relevant information (headline, author, date) from each news article and compile the data in real-time.
Knowledge Graph
Example
Accessing structured data on companies, people, products, and more from across the web.
Scenario
A venture capital firm looking to identify emerging startups in the fintech space can query Diffbot's Knowledge Graph to discover company profiles, investment histories, key personnel, and growth metrics, all sourced from publicly available information on the web.
Enhance Person Data
Example
Getting detailed professional information about a specific person, such as their employment history, social profiles, or public mentions.
Scenario
A recruiting firm might use Diffbot's enhance person feature to compile a detailed profile of a candidate by aggregating their job history, LinkedIn data, and other relevant public sources, allowing them to better assess the candidate's qualifications.
Enhance Organization Data
Example
Fetching detailed data about an organization, such as its leadership, financials, industry, and competitors.
Scenario
A market research firm can use the enhance organization function to analyze a competitor's recent activities by pulling data on their new product launches, key hires, partnerships, or changes in market position, helping to guide strategic decisions.
Natural Language Query to DQL
Example
Converting a human query such as 'Find all AI startups in California founded after 2015' into Diffbot Query Language (DQL).
Scenario
An entrepreneur looking for partnership opportunities can input a query into Diffbot to find all AI companies in a specific region. Diffbot translates this query into DQL and returns a structured dataset with company names, locations, and founding dates.
Custom Data Extraction from URLs
Example
Extracting product data from e-commerce websites, including price, reviews, and availability.
Scenario
An e-commerce platform might use Diffbot to monitor product pricing and availability from competitor sites, automatically collecting this data daily for analysis, helping them to stay competitive in their pricing strategy.

Ideal Users of Diffbot Services

Data Analysts and Researchers
Diffbot provides data analysts with a powerful tool to gather and structure large volumes of web data quickly. By automating the extraction process, researchers can focus more on analysis rather than data collection. They benefit from Diffbot's ability to pull structured data from unstructured sources such as news articles, blogs, and academic publications, which is essential for conducting thorough, data-driven research.
Business Intelligence Teams
BI teams in enterprises can leverage Diffbot to keep track of market trends, competitors, and new business opportunities. By using the Knowledge Graph and extraction tools, they can monitor real-time changes in industries, financial markets, or specific companies, helping them make more informed strategic decisions.
Recruitment Agencies and HR Professionals
Diffbot’s ability to enhance person data and gather information from multiple sources makes it an ideal tool for recruitment agencies and HR professionals. They can use it to research candidates, track their professional histories, and verify credentials, allowing for more efficient hiring processes.
Marketing and Competitive Intelligence Teams
Marketers and CI teams use Diffbot to track competitors' marketing campaigns, product launches, and consumer sentiment. By extracting data from various web sources, they can gain insights into how their competitors are positioning themselves in the market, helping to refine their own strategies.
Developers and Startups
For developers and startup founders, Diffbot offers an API-driven solution to integrate web data into their applications or products. Whether building apps that need real-time data feeds, or creating platforms that require dynamic data from various web sources, Diffbot provides the infrastructure to support these needs efficiently.

How to Use Diffbot

1
Visit yeschat.ai for a free trial without login, no need for ChatGPT Plus.
2
Explore Diffbot services such as 'extract', 'enhance_person', 'enhance_organization', and 'web_search'. Choose a service based on your task (e.g., data extraction, entity enhancement, or querying the Knowledge Graph).
3
Input the necessary information, such as a URL, person/organization details, or a natural language query. Use the provided endpoints to structure your requests.
4
Run queries or requests using the appropriate service, and retrieve data in structured formats (JSON). Use ‘text2dql’ for complex queries that need to be translated into Diffbot Query Language.
5
Refine your query or extraction based on the results. Experiment with different endpoint combinations for more specific or detailed outputs.

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Common Questions About Diffbot

What is Diffbot's Knowledge Graph?
Diffbot's Knowledge Graph is a vast, structured database of facts gathered from across the web. It uses machine learning to automatically extract and categorize data from web pages, allowing users to access detailed information about people, organizations, products, and more.
How does Diffbot extract data from a URL?
Diffbot uses its 'extract' endpoint to process a given URL and retrieve structured information. It analyzes the page's HTML, identifying key elements such as articles, products, or reviews, and presents the data in an organized JSON format.
What are common use cases for Diffbot?
Diffbot is commonly used for tasks like content aggregation, entity research (such as gathering information about people or organizations), web scraping, competitive analysis, SEO data extraction, and enhancing customer databases with public information.
Can Diffbot be used to analyze competitors?
Yes, Diffbot can extract valuable competitor data by scraping product details, customer reviews, or other business-related content from competitor websites. Additionally, its Knowledge Graph can provide detailed company profiles, including partnerships, acquisitions, and investments.
What is Diffbot Query Language (DQL)?
DQL is Diffbot’s custom query language that allows users to query the Knowledge Graph. It enables complex queries for retrieving structured information from entities such as people, organizations, and products. You can use natural language queries which Diffbot translates into DQL for more advanced searches.

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