Generative AI in Premiere Pro powered by Adobe Firefly | Adobe Video

Adobe Video & Motion
15 Apr 202403:19

TLDRAdobe is set to revolutionize video editing in Premiere Pro with its new generative AI technology, Adobe Firefly. This cutting-edge tool allows for the seamless addition or removal of objects in footage using simple text prompts. With features like 'object addition', 'object removal', and 'generative extend', editors can modify scenes with unprecedented ease and precision. Additionally, Adobe is exploring integration with third-party AI models like OpenAI's Sora and Runway AI, enhancing flexibility and workflow. The upcoming updates will also include content credentials to ensure transparency about AI involvement in media creation, aiming for a transformative impact on video editing.

Takeaways

  • 🚀 Adobe is introducing advanced editing tools in Premiere Pro powered by their new Adobe Firefly video model.
  • 🔍 The object addition feature allows editors to add or replace objects in footage using text prompts.
  • 💎 Adobe Firefly can create objects like diamonds from text prompts, showcasing its generative capabilities.
  • ✅ Object removal is simplified with AI-based smart masking, making it easy to remove unwanted elements across frames.
  • 🎥 Non-destructive editing ensures that original footage can always be restored in Premiere Pro.
  • 📐 Generative extend is a feature that intelligently adds frames to extend footage as needed.
  • 🔄 Content credentials will be integrated into Premiere Pro to indicate the use of AI in the creation of media.
  • 🤖 Transparent AI usage is a commitment from Adobe, ensuring users know when AI has been used in editing.
  • 🤝 Adobe is collaborating with other AI model providers like OpenAI and Runway to offer editors a choice of models.
  • 🌟 Early research shows potential for third-party generative AI models to enhance Premiere Pro's capabilities.
  • ✨ Premiere Pro will feature content credentials to make the use of AI and specific models transparent to users.

Q & A

  • What is Adobe Firefly and how does it integrate with Premiere Pro?

    -Adobe Firefly is a generative AI video model developed by Adobe, designed to integrate with Premiere Pro to enhance video editing capabilities. It enables features like object addition, object removal, and generative extension, making the editing process more advanced and precise.

  • What specific challenges in video editing does Adobe Firefly aim to address?

    -Adobe Firefly addresses challenges such as adding or replacing objects in footage, removing unwanted objects or elements like brand logos, and extending footage when a clip is too short. These features are powered by AI to simplify and speed up the editing process.

  • Can you explain the object addition feature in Premiere Pro powered by Adobe Firefly?

    -The object addition feature in Premiere Pro allows editors to add or change objects within their footage using a simple text prompt. By writing a prompt, editors can add virtually anything they can imagine to their video, enhancing creative possibilities.

  • How does the object removal feature work in Premiere Pro with Adobe Firefly?

    -The object removal feature uses AI-based smart masking to help editors select and remove unwanted objects across multiple frames quickly and precisely. For example, it can remove distracting elements, props, crew, or copyrighted logos efficiently.

  • What is the generative extend feature in Adobe Firefly, and what does it do?

    -Generative extend is a feature that intelligently adds frames to a video clip in Premiere Pro using Adobe Firefly. This is particularly useful when a clip is too short, and an editor needs to hold on a shot or character for an extra moment. The AI seamlessly extends the footage.

  • How does Adobe ensure transparency in the use of AI within Premiere Pro?

    -Adobe is committed to transparency by implementing content credentials in Premiere Pro. This feature informs users whether AI was used in the creation of media and specifies which AI model was employed, ensuring clear disclosure of AI involvement.

  • What are some examples of third-party generative AI models mentioned in the script, and how do they integrate with Premiere Pro?

    -The script mentions third-party AI models like Pika from OpenAI and a model from Runway AI. These models offer different functionalities, like generating b-roll or extending scenes, and are being explored for integration with Premiere Pro to give editors more options.

  • What future developments are mentioned for Adobe Premiere Pro in the script?

    -Future developments for Premiere Pro include the integration of Adobe Firefly for enhanced editing features, exploration of third-party AI models for added flexibility, and the introduction of content credentials for transparency in AI usage.

  • Why is it important for Premiere Pro edits to be non-destructive, as mentioned in the script?

    -Non-destructive editing is crucial as it allows editors to make changes to their footage without permanently altering the original files. This flexibility ensures that editors can experiment with different edits and easily revert to the original footage if needed.

  • What does Adobe hope to achieve with the introduction of AI-powered features in Premiere Pro?

    -Adobe aims to revolutionize video editing by making it faster, more flexible, and more creative through AI-powered features. By integrating Adobe Firefly and other AI models, Adobe seeks to enhance the capabilities of Premiere Pro and empower editors with innovative tools.

Outlines

00:00

🎬 Advanced AI Editing Tools in Adobe Premiere Pro

Adobe is set to revolutionize video editing in Premiere Pro with its new Adobe Firefly video model, offering unprecedented precision and capabilities. Upcoming features powered by AI include the ability to add or replace objects in footage using simple text prompts, enhancing creative flexibility. Users can also remove unwanted elements effortlessly using AI-based smart masking. Additionally, the 'generative extend' function will allow editors to artificially extend shots, ensuring the perfect length for any scene. Adobe emphasizes transparency with content credentials to inform users about the use of AI in media creation. The update promises to integrate third-party AI models, like those from OpenAI and Runway, offering editors a variety of tools tailored to their specific project needs.

Mindmap

Keywords

💡Generative AI

Generative AI refers to artificial intelligence technologies that generate new content, ideas, or data patterns based on training from existing data. In the context of Adobe Premiere Pro, generative AI is used to enhance video editing capabilities such as adding or removing objects in footage, extending shots, and generating B-roll automatically. The use of Adobe's Firefly video model exemplifies how generative AI can transform the editing workflow by allowing editors to manipulate media with simple text prompts.

💡Adobe Firefly

Adobe Firefly is a generative AI model developed by Adobe, tailored for video and image editing tasks within Adobe's software ecosystem, including Premiere Pro. It enables advanced features such as object addition and removal, smart masking, and content extension in video footage. This model allows for high precision in editing tasks, making it easier for professionals to achieve their creative vision efficiently.

💡Premiere Pro

Premiere Pro is Adobe's flagship video editing software, widely used by professionals in the film and television industry. It provides tools for editing, adjusting, and refining video footage. The transcript describes upcoming features in Premiere Pro that utilize Adobe Firefly to automate and enhance various editing processes, thereby revolutionizing the user's experience with AI-driven capabilities.

💡Object Addition

Object addition in Premiere Pro refers to the capability to add new elements into video footage using AI. This feature, powered by Adobe Firefly, utilizes text prompts by the user to seamlessly integrate new objects into existing scenes. The example given in the transcript illustrates adding diamonds to a scene, showcasing how this tool can creatively enhance footage without the need for traditional manual editing techniques.

💡Smart Masking

Smart masking is an AI-driven feature that automates the selection and alteration of specific areas within video frames. It's particularly useful for tasks such as object removal, where precision is crucial. In the context of the transcript, smart masking facilitates the quick and precise removal of unwanted elements, such as a utility box, from the footage, demonstrating AI's impact on streamlining post-production workflows.

💡Generative Extend

Generative Extend is an AI feature in Premiere Pro that artificially extends the duration of a shot or scene beyond its original footage. Using the Adobe Firefly model, this feature generates additional frames that match the style and action of the original clip, allowing editors to maintain the desired pacing and timing without reshooting. The example in the transcript extends a shot of a woman, highlighting its utility in real editing scenarios.

💡Content Credentials

Content credentials are a transparency feature coming to Premiere Pro that will inform users about the usage of AI in media creation. This feature will detail whether AI was employed and which models were used, ensuring clarity and ethical standards in AI-mediated content production. As AI tools become more integral to media creation, such transparency is crucial for credibility and trust.

💡Sora

Sora, mentioned as part of OpenAI's offerings, represents an early research generative AI model designed to produce B-roll footage based on simple text prompts. This integration within Premiere Pro exemplifies the collaboration between Adobe and third-party AI developers to enhance video editing through diverse AI technologies, providing users with a range of tools tailored to their specific needs.

💡Runway AI

Runway AI is another third-party AI technology provider mentioned in the transcript. It develops video models that can generate new video clips and integrate them into existing timelines swiftly. This collaboration indicates Adobe's openness to incorporate external AI innovations to enrich Premiere Pro's editing suite, offering users a broader array of creative tools.

💡Non-Destructive Edits

Non-destructive edits refer to adjustments made to video or image files that preserve the original data, allowing editors to revert back to the original footage at any point. This approach is fundamental in Premiere Pro, ensuring that all edits, even those heavily reliant on AI, such as object addition or removal, do not permanently alter the underlying media. This feature supports creative experimentation without the risk of losing original material.

Highlights

Adobe introduces the most advanced editing tools in Premiere Pro powered by Adobe Firefly.

New object addition feature allows editors to add or change objects in footage using simple text prompts.

Object removal with AI-based smart masking enables quick and precise deletion of unwanted elements across frames.

Generative extend feature intelligently adds frames to extend shots, enhancing footage length as needed.

Adobe Firefly model in development demonstrated with the creation of virtual diamonds in footage.

Premiere Pro ensures all edits are non-destructive, allowing for easy reversion to original footage.

Adobe commits to transparency through content credentials indicating AI usage in media creation.

Collaborations with third-party generative AI models, including Open AI's Pika and Runway AI, showcased.

Sora model from Open AI demonstrated generating B-roll through simple text prompts.

Runway AI's video model facilitates rapid integration of newly generated video clips into projects.

Content credentials to be integrated in Premiere Pro to transparently disclose AI involvement and model usage in media creation.

Adobe Premiere Pro is set to be enhanced with revolutionary AI-driven video editing capabilities.

Early research explorations provide editors with the freedom to choose the best AI model for their projects.

Adobe's innovation in AI-powered video editing tools aims to transform how editors work.

Upcoming features powered by Adobe Firefly are expected to revolutionize video editing workflows.

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