How to make Facebook Ad style videos for FREE! LUMEN5 Tutorial

IconicBecker
8 Jun 201708:09

TLDRDiscover how to create engaging Facebook Ad-style videos for free with Lumen5. This tutorial guides you through the process of signing up, selecting content, and utilizing AI to generate text and images from articles. Edit your video with ease, adding images, music, and branding to create a professional look. With quick rendering times, you can produce multiple videos a day, perfect for marketing and content creation.

Takeaways

  • 🎥 Lumen5 is a free tool for creating Facebook ad-style videos.
  • 🌐 Visit lumen5.com to sign up and start creating videos.
  • 📝 You don't need to have all your content written; Lumen5 can pull text and images from an article link.
  • 🤖 Lumen5 uses AI to select relevant content from the article for your video.
  • 📑 Choose short, impactful sentences for each slide to keep the video concise.
  • 🚫 Be mindful of character limits; Lumen5 allows up to 120 characters per slide.
  • 🖼️ Customize your video with relevant images that Lumen5 finds for you.
  • 🎵 Add music to your video from Lumen5's library of free, copyright-free tracks.
  • 🏷️ Brand your video with a logo in the top right corner for a professional look.
  • 🎨 Change the highlight color to match your brand or preferences.
  • 🔄 Lumen5 automatically arranges images and text for a polished final product.
  • ⏱️ The video rendering process can take some time, but it's worth the wait for a high-quality result.

Q & A

  • What is the purpose of the Facebook Ad style videos mentioned in the title?

    -The purpose of these videos is to be easy to read, informative, quick, and overall great, which makes them confirm better than other types of video ads on Facebook.

  • What website is recommended in the tutorial for creating free video ads?

    -The recommended website for creating free video ads is lumen5.com.

  • What feature of Lumen5 allows you to create videos without having all your content written?

    -Lumen5 has a feature where you can copy and paste a link to an article, and the platform will use AI algorithms to pull out relevant text and images from the article.

  • How does Lumen5 handle the text from the article for the video?

    -Lumen5 loads the text and images from the article and allows you to select the sentences you want on each slide of the video.

  • What is the character limit for each slide's text in Lumen5 videos?

    -The character limit for each slide's text in Lumen5 videos is 120 characters.

  • What is the 'smart text summarization' tool in Lumen5 and how is it used?

    -The 'smart text summarization' tool in Lumen5 is a feature that automatically selects what it thinks are the best parts of the text for the video. However, the tutorial suggests leaving it out as the program is still in beta.

  • What does the 'oven' metaphor represent in the Lumen5 video creation process?

    -The 'oven' metaphor represents the process of the platform compiling and arranging the selected text and images into a video format.

  • How can you customize the images in your Lumen5 video?

    -You can customize the images by dragging and dropping relevant images found by Lumen5 or by selecting images from the article.

  • What type of music can be added to Lumen5 videos and why is it important?

    -You can add 100% free, copyright-free music to Lumen5 videos to enhance the viewer's experience and match the tone of the video content.

  • How can you add branding to your Lumen5 video?

    -You can add branding by placing your company's logo in the top right corner of the video, which will also appear at the end for a clean and professional look.

  • What is the process like after selecting the text and images for the video in Lumen5?

    -After selecting the text and images, Lumen5 will compile them into a video with transitions and a preview. You can then add music, branding, and make adjustments before publishing or downloading the video.

  • What is the estimated time for rendering a Lumen5 video and why might it vary?

    -The estimated time for rendering a Lumen5 video can vary, as mentioned in the tutorial it could be from 20 to 300 minutes. This variation is due to the tool being in beta and having some bugs affecting the rendering time estimate.

Outlines

00:00

🎥 Creating Engaging Video Ads with Lumen5

The speaker introduces a method to create engaging video ads similar to those seen on Facebook by Huffington Post or The Insider. They promote Lumen5 as a free tool for this purpose. After signing up, users can start from scratch by creating a video and utilizing Lumen5's AI algorithms to pull relevant text and images from an article. The tool simplifies the process by allowing users to select key sentences for each slide, ensuring the content is concise and impactful. The video editor then allows for customization, such as adding images, music, and branding elements like a logo. The speaker emphasizes the ease of use and the professional outcome, suggesting that such videos can be created and rendered efficiently.

05:01

🛠️ Editing and Customizing Videos in Lumen5

This paragraph delves into the editing process within Lumen5. The speaker discusses how to enhance the video by selecting and arranging images, changing the highlight color to match a brand, and adding music to set the tone. They also mention the ability to add a logo for branding and customize the outro scene with a quote. The speaker notes that the rendering time can vary due to the tool being in beta, but assures that it's usually quick. They conclude by sharing their excitement about the potential of Lumen5 for video creation and promise to provide links in the description for further exploration. The paragraph ends with a teaser for upcoming content on consultation methods and sales techniques.

Mindmap

Keywords

💡Facebook Ad

A 'Facebook Ad' refers to a promotional content displayed on the Facebook platform with the aim of attracting attention and engagement from users. In the video's context, Facebook Ads are highlighted as effective due to their readability, informativeness, and brevity. The script mentions ads by Huffington Post and The Insider as examples of this type of content.

💡Lumen5

Lumen5 is a free online tool that the video script introduces for creating video content. It is utilized to generate videos with AI algorithms that pull relevant text and images from articles, making the process of creating informative and engaging video ads straightforward and efficient.

💡AI algorithms

AI algorithms, or Artificial Intelligence algorithms, are computational processes that mimic human cognitive functions. In the script, Lumen5 uses AI to automatically select text and images from articles, which is pivotal for creating content quickly and with minimal input from the user.

💡Content creation

Content creation is the process of generating original content, such as videos, articles, or images, for the purpose of sharing or marketing. The video script demonstrates how Lumen5 simplifies content creation by automating the selection of relevant information from articles to form the basis of a video ad.

💡Video dashboard

A 'video dashboard' is an interface within a video creation tool that allows users to manage and edit their video projects. In the context of the video, the Lumen5 video dashboard is where users can start creating videos from scratch and customize their content.

💡Text summarization

Text summarization is the process of condensing a large piece of text into a shorter version while retaining the key points. The script mentions Lumen5's smart text summarization tool, which helps in selecting the most relevant sentences for each slide in the video.

💡Branding

Branding in the context of the video refers to the inclusion of a company's logo or other identifying marks in the video content. It is important for creating a professional look and associating the video with a specific brand, as demonstrated by placing the logo in the top right corner of the video.

💡Rendering

Rendering in video production is the process of generating the final video file after editing and adding effects. The script describes the rendering process of the video created with Lumen5, which includes the time taken for the video to be processed and made ready for sharing.

💡Transitions

Transitions are the effects used in video editing to move from one scene or slide to another. The script mentions that the preview in Lumen5 does not show the transitions, but they are visible in the final rendered video, contributing to the professional look of the ad.

💡Non-copyrighted music

Non-copyrighted music refers to audio tracks that are free to use without infringing on copyright laws. The video script highlights the availability of such music in Lumen5, which is crucial for video creators to avoid legal issues and add an auditory element to their videos.

💡Publishing

Publishing, in the context of digital content, is the act of making the content available to the public, such as uploading a video to a platform like Facebook. The script describes the final step of the video creation process, which is publishing the video to share it with the intended audience.

Highlights

Facebook Ad style videos are easy to read, informative, quick, and great for advertising.

Lumen5 is a free tool to create such videos.

You can sign up for Lumen5 at lumenfive.com and start from scratch.

Lumen5 uses AI algorithms to pull text and images from articles for video content.

Select key sentences for each slide to emphasize important points.

Lumen5 has a smart text summarization tool to pick out the best content.

The video editing process includes customizing text, images, and transitions.

Add relevant images to the video by dragging and dropping from the provided selection.

Add music to the video from Lumen5's library of free, copyright-free tracks.

Brand the video with your logo in the top right corner for a professional look.

Change the highlight color to match your brand or preferences.

Preview the video to see how transitions and text appear before publishing.

Rendering times may vary, but the longest wait for a video was about 20 minutes.

Once rendered, videos can be uploaded directly to Facebook or downloaded.

The entire process, from creation to rendering, takes less than 35 minutes.

Lumen5 is in beta, so some features and wait times may vary.

The video tutorial demonstrates how to make engaging Facebook Ad style videos efficiently.

The tutorial also covers how to add video backgrounds and branding for a polished finish.

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