Marketing GPT-Marketing Expertise Tool

Example

A father sees a Facebook ad for a children's summer camp, enhancing awareness of the camp's services.

Scenario

Digital marketing tactics like social media marketing, search marketing, content marketing, and digital advertising are employed to increase a company's visibility and awareness among potential customers【9†source】.

Example

A new mother engages with a YouTube video from Johnson & Johnson about baby care.

Scenario

After awareness, the engagement phase involves developing a relationship with the prospect. This is achieved through entertaining or informative content via content marketing, social media marketing, and email marketing【10†source】.

Example

A young professional signs up for a real estate webinar, indicating interest in home buying.

Scenario

Here, a prospect subscribes, usually in exchange for valuable content. Tactics include content marketing, email marketing, digital advertising, community management, conversion rate optimization, and copywriting【11†source】.

Example

A customer purchases a discounted teeth whitening service.

Scenario

In this phase, prospects become buyers. Marketing efforts focus on offers that require minimal commitment but start the customer journey. Techniques include digital advertising, content marketing, copywriting, email marketing, and search marketing【12†source】.

Example

A couple enjoys an exceptional coffee experience with their new Keurig.

Scenario

This step ensures customers find value in their purchase, thereby building trust and good will. Email marketing and content marketing are key to achieving this【13†source】.

Example

A customer of Southwest Airlines opts for an early boarding add-on service.

Scenario

Customers are encouraged to make additional purchases or upgrade. Email marketing and copywriting are critical in this stage【14†source】.

Example

A user submits a positive video review for a beauty product.

Scenario

Satisfied customers become brand advocates. This can be enhanced through social media marketing, email marketing, and search marketing【15†source】.

Example

A Dropbox user earns extra storage by referring friends.

Scenario

Promoters actively spread the word about the brand, often incentivized. Email marketing and copywriting are used to foster this behavior【16†source】.