Ads Scripts Developer-JavaScript Guidance for Google Ads

Example

Scripting for adjusting bids on keywords or ad groups based on their performance metrics, such as cost per acquisition (CPA) or return on ad spend (ROAS).

Scenario

A retail company uses Ads Scripts to dynamically adjust bids for their top-performing products to ensure they remain competitive during high-traffic holiday seasons.

Example

Creating scripts that compile performance data across campaigns, ad groups, and keywords into custom reports or send alerts based on specific conditions.

Scenario

A marketing agency develops a script that sends daily email summaries of campaign performance to account managers, highlighting campaigns that fall below certain performance thresholds.

Example

Scripts that perform bulk operations, such as adding keywords, updating ad text, or setting ad parameters across multiple campaigns.

Scenario

An e-commerce platform uses scripts to update ad copy across hundreds of campaigns simultaneously, ensuring messaging aligns with the latest promotions or stock levels.

Example

Integrating external data sources with Google Ads to manage campaigns based on inventory levels, weather data, or other external factors.

Scenario

A car rental service implements a script that pauses ads for specific vehicle models when inventory levels are low and resumes them when replenishment occurs.