🔥 Schrijven voor het Brein | Website Roast 🔥-website persuasion and design audit

Example

The tool provides a detailed first impression analysis by assessing the immediate visual and emotional impact of a webpage. This includes checking for elements like loading speed, visual hierarchy, clarity of messaging, and overall appeal.

Scenario

A company wants to understand why visitors are leaving their website within a few seconds. The roast identifies that the homepage is cluttered, lacks a strong headline, and has too many competing visual elements. It suggests simplifying the design and focusing on a single, clear value proposition to retain user attention.

Example

It critiques the visual aspects of a website, such as the use of color, typography, spacing, and visual cues. The tool evaluates whether the design is aesthetically pleasing and effectively guides the user's gaze towards key content or calls to action.

Scenario

An e-commerce site struggles with low conversion rates. The roast highlights that the call-to-action button is poorly positioned and blends into the background. It recommends a contrasting color and strategic placement to make the button more noticeable and clickable.

Example

The tool evaluates the presence and correct application of Robert Cialdini's 7 principles of persuasion: Reciprocity, Commitment, Social Proof, Authority, Liking, Scarcity, and Unity. It checks how well the website incorporates these principles to influence user behavior.

Scenario

A non-profit organization wants to increase donations through its website. The roast reveals that while the site is informative, it lacks emotional appeals (Liking), social proof elements (such as testimonials or success stories), and urgency (Scarcity). It suggests adding these elements to create a more compelling donation page.