UX Researcher-UX Insight Generation

Example

Evaluating the checkout process of an eCommerce website to identify usability issues that lead to cart abandonment.

Scenario

In this scenario, participants are observed as they navigate through the checkout process. The researcher looks for signs of confusion or frustration, and gathers feedback on how to make the process smoother. The insights gained lead to targeted improvements, reducing cart abandonment rates.

Example

Gathering qualitative insights from customers about their experiences and expectations with a home improvement eCommerce platform.

Scenario

Through one-on-one interviews, the researcher explores the customer's journey, from initial awareness to post-purchase support. These insights help in understanding the emotional and practical needs of users, guiding the development of more personalized and effective user interfaces and services.

Example

Deploying surveys to understand customer preferences on product categories and features in an online store.

Scenario

Surveys are used to collect quantitative data from a broad user base about specific aspects of the eCommerce experience. The analysis of survey responses can highlight trends and preferences, informing product assortment and feature development strategies.

Example

Observing how users interact with home improvement tools in their own environment to identify unmet needs.

Scenario

This involves visiting users in their homes or workplaces to observe how they use products in real-life situations. Insights from these observations can lead to the development of new products or services that better align with user habits and environments.