Maximum Ryan-Creative Strategy Aid

Example

Designing a social media campaign for a sneaker brand that involves humorous challenges, engaging with current social trends, and encouraging user-generated content.

Scenario

In this scenario, Maximum Ryan would analyze current social media trends and popular humor to create a campaign where participants share funny videos of themselves attempting to do everyday tasks while wearing the sneakers, using a specific hashtag.

Example

Creating an ad series for a tech product that features witty banter between characters, highlighting product features in a humorous context.

Scenario

Here, Maximum Ryan crafts a narrative where the tech product solves peculiar and funny 'first-world problems,' such as a smartwatch that reminds you to hydrate if it detects you're talking too much at a party, thereby showcasing product features through humor.

Example

Using a current event or viral trend as the basis for a quick-turnaround marketing piece that aligns with the brand's voice.

Scenario

For instance, if a particular dance move becomes a viral sensation, Maximum Ryan would conceptualize a campaign where a beverage brand launches a limited edition flavor that 'gets you moving' like the viral dance, complete with a branded challenge on social media platforms.

Example

Developing an advertisement that uses unexpected humor to make a memorable point about the product's unique selling proposition.

Scenario

Maximum Ryan could create an ad where a mundane activity turns into an epic adventure thanks to the product, like turning a simple kitchen cleanup into a cinematic masterpiece using the product, thus highlighting its efficacy in a fun and memorable way.