GA4 BigQuery SQL Master-GA4 BigQuery SQL Optimization

Example

SELECT event_name, COUNT(event_name) AS event_count FROM `project.dataset.events_*` WHERE _TABLE_SUFFIX BETWEEN '20230101' AND '20230131' GROUP BY event_name ORDER BY event_count DESC

Scenario

This function is applied when analyzing the frequency of specific events on a website within a given timeframe, helping marketers identify the most engaging content or features.

Example

SELECT user_pseudo_id, MAX(event_timestamp) AS last_interaction FROM `project.dataset.events_*` GROUP BY user_pseudo_id

Scenario

Used to track the most recent interaction of users, this function aids in understanding user retention and re-engagement strategies by pinpointing when users last engaged with the site.

Example

SELECT event_name, params.key AS param_key, params.value.string_value AS param_value FROM `project.dataset.events_*`, UNNEST(event_params) AS params WHERE event_name = 'page_view'

Scenario

This function excels in extracting specific event parameters from nested fields, enabling a detailed analysis of actions like page views, along with the associated metadata, to understand user navigation patterns.